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Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

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Contents

Table of Contents

Preface: Running with the Centaur

Acknowledgments

Pt. 1. UNDERSTANDING THE CENTAUR

Ch. 1. THE CENTAUR AWAKENS

Ch. 2. THE REALITY OF THE CENTUAR

Pt. 2. NAVIGATING THE FIVE Cs OF CONVERGENCE

Pt. 3. MASTERING CONVERGENCE MARKETING

Pt. 4. C-TRANSFORMING THE ORGANIZATION

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Part 1: UNDERSTANDING THE CENTAUR - Pg. 1

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