Safari Books Online: On the Ball: What You Can Learn About Business from America’s Sports Leaders

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On the Ball: What You Can Learn About Business from America’s Sports Leaders

On the Ball: What You Can Learn About Business from America’s Sports Leaders

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Table of Contents

Praise for “On the Ball”

FINANCIAL TIMES Prentice Hall

Financial Times Prentice Hall Books

Acknowledgments

Introduction: On Deck

Ch. 1. Building a Business

Ch. 2. Reaching the Customer

Ch. 3. Customer Service

Ch. 4. The Personal Branding Process

Ch. 5. Employee Relations

Ch. 6. Building Alliances

Ch. 7. Crisis Management

Ch. 8. Penetrating New Markets

Ch. 9. Building a Brand

Ch. 10. Repositioning a Business

Ch. 11. Leadership

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Acknowledgments - Pg. xiv

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