Accessible to both the entrepreneur and the experienced executive, this second edition of The Definitive Business Plan is the fast track to intelligent business planning. This international bestseller is THE ultimate guide to business planning. Whether your goal is to launch a new business or secure corporate support for a new venture, it will help you build a plan capable of driving and directing a robust business.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 6 Ratings

Very informative and also more internationally oriented - 2002-12-12
Reviewer Rating:
I find this book way superior to many other books on the subject. At the same time, it approaches business plans with small boxed anecdotes and an easy-going attitude (alla "...for dummies" but a far better level). Also differences between British and U.S. accounting terms are explained, giving the book a touch of international reach. At all times you have the feeling of being in company with a very talented and experienced author.

Absolutely Brilliant - 2002-12-05
Reviewer Rating:
Written for serious professionals, and assumes a modicum of intelligence, out of all the books claiming to assist in designing a business plan, this is the only one that actually comes close to anything serious. Have a look at the sample pages to see what I mean.

Excellent Book - 2006-01-02
Reviewer Rating:
I think this is an excellent and practical introduction to writing business plan.

Peter

It's all in the title - 2008-06-08
Reviewer Rating:
This is the only guide you will ever need to understanding how to put a business plan together and in so doing you gain invaluable lessons on what makes business tick, from a master. I have used this book in an earlier edition, as a blueprint to attract finance for 3 ventures so I can vouch for its easy style and elegant solutions. Highly recommended whether you're starting, running or turning around a business. If you are in business you need to read this book from cover to cover and you don't need to be Einstein to understand it.

The Definitive Business Plan - review - 2007-05-12
Reviewer Rating:
An excellent book that takes you through start to finish on the operating principles of a business and the reasons behind each process. This provides a good framework for you to fashion what is appropriate for your business given the circumstances you are in at this point in time. The book is logically laid out, explained in simple language and very easy to apply in a practical business environment. This is the best book I have read on establishing a business plan that can either be highly operational, tactical or strategic in nature or have these elements combined in a manner that meets your current needs.

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