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Definitive Business Plan, Second Edition, The

Definitive Business Plan, Second Edition, The

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Contents

Table of Contents

About the Author

Acknowledgements

Introduction to the First Edition

Introduction to the Second Edition

Ch. 1. What's It All About?

Ch. 2. A Winning Presentation

A concise communication

Computer software

Make it feel good

First thoughts on layout

Creating an outline document

Ch. 3. Getting Down to It

Ch. 4. Know Yourself

Ch. 5. Know the World

Ch. 6. The Core of Your Plan

Ch. 7. About These Numbers

Ch. 8. Getting to Gross Profit

Ch. 9. Getting to Net Profit

Ch. 10. Funding the Business

Ch. 11. Managing Risks

Ch. 12. Getting It Approved

Ch. 13. Now Make It Happen

Appx. A. Tetrylus Inc business plan

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Chapter 2. A Winning Presentation > A concise communication - Pg. 17

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