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| OverviewOn the Ball delivers the winning business ideas that have built sports into
a multi-billion-dollar global industry ... ideas you can use no
matter what you sell! Learn corporate branding from Tiger Woods and
Nike ... entrepreneurship from NASCAR ... target marketing from the
World Cup ... strategic alliances from the New York Yankees ... new
market entry from NFL Europe ... and much more. Fast, furious,
outrageous, and unforgettable, it's all you expect from
sports, and don't expect from a business book! Editorial ReviewsProduct DescriptionYou can learn powerful lessons about leadership, strategy, management, and marketing from today's highest-profile sports industry leaders. In this book, leading sports management consultant David M. Carter and ESPN sports business reporter Darren Rovell have written the most fun business book of the year -- and quite possibly, the most valuable. You'll learn the art of strategic alliances from the New York Yankees; entrepreneurship from NASCAR; branding from Tiger Woods and Andre Agassi; and turnaround strategy from Jerry Jones. You'll discover Minor League Baseball's breakthrough customer service techniques, and new approaches to entering markets and managing crises from NFL Commissioner Paul Tagliabue. Courtesy of Major League Baseball, you'll even learn the do's and don'ts of effective employee relations. Carter and Rovell offer winning ideas for every business, plus an exclusive insider's look at the sports industry itself. Fast, timely, and fun, you won't be able to put this book down - and you'll never forget the business lessons it teaches. |
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Reader Reviews From Amazon (Ranked by 'Helpfulness') Average Customer Rating: based on 4 reviews. OUTSTANDING- A Must Read For ALL, 2003-05-03 Reviewer rating: Carter and Rovell do a masterful job of highlighting the fundamental truths of good business. There is a right way to play the game, and this is the rule book. Please pay close attention to the anectodes about Minor League Baseball. Sometimes, the greatest success stories do not occur on the grandest of stages. Congratulations, Mr. Carter and Mr. Rovell!! | Great for the College Student, 2003-05-01 Reviewer rating: I am a college student who really wants to have a future career in sports business. I have read many books but this book by Carter and Rovell takes the cake. It is very well written and they should take pride in the amount of research they did for this book. There are more examples that I can understand than in any other sports business book. Are there two better people to learn the business of sport from? Rovell being 'the guy' for ESPN and Carter being a successful businessman in sports. It is very hard to ignore all this experience. This is a must-read! | Fantastic Read!, 2003-03-29 Reviewer rating: I would highly recommend this book! I initially thought it was going to be a fun read about sports marketing. However, I was pleasantly surprised to see that the book was more about how to apply lessons from the sports world to the business world. As a strategy consultant, I found many of the examples given (especially on brand building, sponsorships, and customer needs) to be very relevant to the kind of work that I do with big consumer products companies. You can't afford to miss this one! | Highly Recommend "On the Ball" - This was a great book.., 2003-03-05 Reviewer rating: I have been looking hard to find a book that covers sports business like this one did. This is a must read for anyone who is involved in the business of sports or just business itself. Rovell and Carter do a great job with providing examples of every lesson you need in the business world and by using sports as an example. There are lots of inside scoops in this book that are behind the scenes of sports. Really good info on Jerry Jones, NASCAR and Brand Management among other topics. I really highly recommend this book to any sports or business executive or fan. You will enjoy! |
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