Safari Books Online: The Design of Things to Come: How Ordinary People Create Extraordinary Products

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The Design of Things to Come: How Ordinary People Create Extraordinary Products

The Design of Things to Come: How Ordinary People Create Extraordinary Products

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Table of Contents

Praise For The Design of Things to Come

WHARTON SCHOOL PUBLISHING

WHARTON SCHOOL PUBLISHING Editorial Board

About the Authors

About the Cover

Acknowledgments

Ch. 1. The New Breed of Innovator

Ch. 2. Pragmatic Innovation—The New Mandate

Ch. 3. The Art and Science of Business

Ch. 4. Identifying Today's Trends for Tomorrow's Innovations

Lead Users and New Technology

Apple: Trend Reader

So How Does One Read Trends?

Products Impacting Trends

In Reading Trends, It Is All About People

Designing the Mirra Chair

Ch. 5. Design for Desire—The New Product Prescription

Ch. 6. The Powers of Stakeholders—People Fueling Innovation

Ch. 7. B-to-B Innovation—The New Frontier of Fantasy

Ch. 8. Making Decisions for Profit—Success Emerging from Chaos

Ch. 9. A Process for Product Innovation

Ch. 10. Creating a Blanket of IP to Protect Your Brand from the Elements

Ch. 11. To Hire Consultants or Build Internally—That Is the Question

Epilogue The Powers of Innovation—The New Economy of Opportunity

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Chapter 4. Identifying Today's Trends fo... > Products Impacting Trends - Pg. 39

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