Learn design theory and practical know-how from the award-winning author/design team, Robin Williams and John Tollett! Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges.

Presented in Robin and John's signature style—writing that is so crystal clear, it's accessible to absolutely anyone—and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the authors' imaginative approach and well-chosen examples.

• Discover practical and effective design principles and concepts—and how to apply them to virtually any project.

• Learn why some designs are attention-getting and others are not.

• Learn how to choose just the right look—corporate or casual, classic or trendy—for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more.

• Test your design acumen by comparing before-and-after examples.

• Find a wealth of inspiration for your own design projects.

• Gain insight into the design process by studying the work of guest designers, who offer their personal commentary and insights.
  

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 38 Ratings

very accessible - 2008-10-21
Reviewer Rating:
All of Robin Williams' design books are not only well-written, but extremely accessible, and this one is no exception. In fact, this is my favorite of all of her books. I love that she includes so many details about the projects. She even includes detailed colophons in the backs of her books, which is very useful if you are at all interested in fonts and type styles. Even if you do a lot of design work, this book is useful for jump-starting creative blocks.
Her Mac books are pretty good, too.

Outdated but can provide inspiration - 2009-06-28
Reviewer Rating:
Interesting book, could give you some ideas for improving design. But I find that it's outdated and not as modern as I would've hoped.

Satisfied customer - 2008-12-03
Reviewer Rating:
I'm very happy with my purchase. The product was in perfect condition and I recieved it in a timely manner.

I am very satisfied with the product and service provided.

What a great service - 2008-07-05
Reviewer Rating:
I lived actually in Spain and the sender estimate that my item will last at las more than a month, but it arrives in excellent conditions by the 2 first weeks.

Love the follow up - 2007-12-19
Reviewer Rating:
The second edition was needed, but could be more meatier than adding a few extra insights from the first version. But hey, I love the writer.

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