In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them?

Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated.

Enter Web Site Measurement Hacks, a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn:

• definitions of commonly used terms, such as "key performance indicators" (KPIs)

• how to drive potential customers to action

• how to gather crucial marketing and customer data

• which features are useful and which are superfluous

• advanced techniques that senior Web site analysts use on a daily basis

It's the technology companion that every site administrator needs.

By examining how real-world companies use analytics to their success, Web Site Measurement Hacks demonstrates how you, too, can accurately measure your Web site's overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web's infrastructure and the business teams charged with making management decisions.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 17 Ratings

A rare one-size-fits-all book! - 2006-11-08
Reviewer Rating:
Web Site Measurement Hacks is the best book in the Web Analytics field. The book explains introductory topics as well as the most advanced ones in a chronological natural way. Subjects like what is web analytics, how to choose a vendor, how the technology works, and how to implement a web analytics program in your company are covered extensively.

Besides being well written and almost encompassing, it presents also the point of view of several of the Web Analytics' experts and vendors. Many of the Hacks are co-authored by big names, such as:

* Bob Page (Yahoo!)
* Bryan Eisenberg (Future Now)
* Jim Sterne (Target Marketing!)
* Jim Novo (Drilling Down Project)
* Jim MacIntyre (Visual Sciences)
* Jason Burby (ZAAZ)
* Brett Hurt (Coremetrics)
* Xavier Casanova (Fireclick)
* Jeff Seacrist (WebTrends)
* Akin Arikan (Sane Solutions)
* Jay McCarthy (WebSideStory)
* John Marshall (Clicktracks)
* ... and many more!

The index is very helpful and you find subjects very easily. The book is well organized and I refer back to it every time I have doubts. It works for me as a Web Analytics' Encyclopedia.

One of the three first books you should buy about web analytics - 2007-12-29
Reviewer Rating:
It has been a couple of years since I read this book, but I'm sure most of it is still relevant. It's definitely one of the first books you should get if you're interested in web analytics. It's one of those books you can go back to and use as a reference when you need valuable input.

Standard desk copy for web analysts - 2007-10-21
Reviewer Rating:
I bought this copy and Web Analytics Demystified. This book repeats a lot of information in "demystified" plus it gives you coding tools to build your own metrics. More bang for the buck here.

Extremely useful - 2006-11-09
Reviewer Rating:
Companies are looking for more and more business intelligence from their Web sites, both to improve their marketing efforts and determine ROI. This is a good thing. This is an exemplary "how-to" guide for Web Analytics. Extremely useful.

easy to read - 2006-09-19
Reviewer Rating:
I think that the book is for differente people: programmers and marketers. But I found it quite interesting althought you have to select what hacks are appropriate for your job.

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