Overview
SEO--short for Search Engine Optimization--is the art, craft,
and science of driving web traffic to web sites.
Web traffic is food, drink, and oxygen--in short, life
itself--to any web-based business. Whether your web site depends on
broad, general traffic, or high-quality, targeted traffic, this PDF
has the tools and information you need to draw more traffic to your
site. You'll learn how to effectively use PageRank (and Google
itself); how to get listed, get links, and get syndicated; and much
more.
The field of SEO is expanding into all the possible ways of
promoting web traffic. This breadth requires a range of
understanding. In this PDF you'll find topics that cover that
range, so you can use SEO to your benefit. Those topics
include:
Understanding how to best organize your web pages and
websites.
Understanding technologic and business tools available that you
can use to achieve your SEO goals.
Understanding how Google works. (Since Google is far and away
the most important search engine, effectively using SEO means
effectively using Google. This PDF covers how to boost placement in
Google search results, how not to offend Google, how best to use
paid Google programs, and more.)
Understanding best SEO practices (whether your organization is
small and entrepreneurial, or whether you have responsibility for a
large web presence).
When you approach SEO, you must take some time to understand the
characteristics of the traffic that you need to drive your
business. Then go out and use the techniques explained in this PDF
to grab some traffic--and bring life to your business.
