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SEO--short for Search Engine Optimization--is the art, craft,and science of driving web traffic to web sites.

Web traffic is food, drink, and oxygen--in short, lifeitself--to any web-based business. Whether your web site depends onbroad, general traffic, or high-quality, targeted traffic, this PDFhas the tools and information you need to draw more traffic to yoursite. You'll learn how to effectively use PageRank (and Googleitself); how to get listed, get links, and get syndicated; and muchmore.

The field of SEO is expanding into all the possible ways ofpromoting web traffic. This breadth requires a range ofunderstanding. In this PDF you'll find topics that cover thatrange, so you can use SEO to your benefit. Those topicsinclude:

  • Understanding how to best organize your web pages andwebsites.

  • Understanding technologic and business tools available that youcan use to achieve your SEO goals.

  • Understanding how Google works. (Since Google is far and awaythe most important search engine, effectively using SEO meanseffectively using Google. This PDF covers how to boost placement inGoogle search results, how not to offend Google, how best to usepaid Google programs, and more.)

  • Understanding best SEO practices (whether your organization issmall and entrepreneurial, or whether you have responsibility for alarge web presence).

When you approach SEO, you must take some time to understand thecharacteristics of the traffic that you need to drive yourbusiness. Then go out and use the techniques explained in this PDFto grab some traffic--and bring life to your business.

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