If anything, this volume's premise--that the business of Web design is one of constant change-has only proven truer over time. So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget, organize, and manage your Web redesign - or even you initial design - projects from conceptualization to launch. This volume delivers! In these pages Web designer extraordinaire Kelly Goto and coauthor Emily Cotler have distilled their real-world experience into a sound approach to Web redesign workflow that is as much about business priorities as it is about good design. By focusing on where these priorities intersect, Kelly and Emily get straight to the heart of the matter. Each chapter includes a case study that illustrates a key step in the process, and you'll find a plethora of forms, checklists, and worksheets that help you put knowledge into action.This is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 76 Ratings

Poorly put together - 2008-07-19
Reviewer Rating:
I had to use this book on college, out of all my books this is the only one that I burned. I even kept my math books. Now that I am an instructor and author myself I look back on this book as the single worse publication currently in the industry of web design. Yes they do spend to much time boasting about themselves. The book goes way off topic about topics unrelated to web design without even a single attempt to justify why it has done so.

Kelly is (and I quote from the book) a self-proclaimed "design ethnographer," I do not buy into this line of crap at all. A professional does not self-proclaim anything, if through hard work your peers gave you this title that is one thing. Other then that this is a sign of a person with serious egotistical issues about themselves.

Web ReDesign / Workflow that works ? I think not ? - 2009-11-11
Reviewer Rating:
We are not off to a good start so far with this book. If Kelly Goto was the Creative director, designer, and producer for many high profile clients such as Adobe Corporation. Have you seen their web site lately? How long ago was she responsible for it, one might ask. In addition the book includes tools you can use today, as in right now ? As in your current project. They suggest these tools are downloadable from the books accompanying website. A web site I might add that has no contact details on it's front page ? Maybe your own web site needs a re-design people as you have to go to the "about us" page to get these details folks ??? And I'm only up to page 2 in the book. A book who's title states "Web ReDesign / Workflow that works? Well I don't see how that works if you can't even get your own web site right.

Then when I attempted to download these files which are in sit format. I'm on a mac. They don't even have the good sense to make these files pdf or xhtml downloadable. You have to go get "Stuffit" to open their garbled mess which didn't exactly endear me to their book.

All in all I can't take any of it seriously now. As I am left to imagine the authors are incompetent? and couldn't run a bus shelter let alone a work project . . .

I give this book one star until further notice. . .

Web Re-design 2.0 - 2009-10-05
Reviewer Rating:
This book is very readable, and organized in a way that helps you digest some very complex information. Excellent information on the subject of how to deal with clients--a must have for anyone who builds web sites for others!

Excellent resource and excellent tools - 2008-11-12
Reviewer Rating:
This is a must have for project managers, web department managers or hands-on web designers. The authors give an in-depth, but easy-to-follow, step-by-step process for web design. Although it's called "Redesign," the core processes apply whether it's a redesign or new design. Their accompanying website has great tools and downloads, which I've customized for use in my department, and their sidebar tips are great nuggets of information.

Very practical - 2008-09-14
Reviewer Rating:
We purchased this book as a resource manual for our agency. We develop websites and it is an easy to read, practical guide for approaching the planning phase of executing sound website redesign, as well as the execution. Like many people, we tend to jump too quickly into production and this book has helped our team to slow down and plan more. It makes sense for web designers, web developers, copywriters, project managers and anyone else that comprises a diverse web development team.

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