2.1 Information On Demand In today's ever more competitive and growing business environment, information is an increasingly valuable, but costly organizational asset. The volume of information is growing very rapidly in most organizations. And with this, the need to protect and manage information also continues to increase. Organizations are seeking to reduce costs, improve efficiency, and increase effectiveness by aligning IT investments according to information value and business needs. This is a step towards Information On Demand. With Information On Demand, business can respond with flexibility and speed to client requirements and market opportunity. Getting there involves three aspects: Infrastructure Simplification (IS): Simplification of the underlying IT infrastructure and its management to lower the cost and complexity Business Continuity (BC): Assuring security and durability of information Information Lifecycle Management (ILM): Efficiently managing information over its lifecycle