A sophisticated yet easy-to-use software program, Microsoft CRM handles the full range of Sales and Customer Service functions, and allows the user to access key customer and sales information from Microsoft Outlook and the Web. It is designed for rapid deployment, ease of use, and integration with Microsoft Office and Microsoft Great Plains' back-office solutions, increasing information reliability, employee usage and productivity.

Special Edition Using Microsoft CRM shows sales, service, and business development specialists how to manage small businesses with the sophisticated technology that, until now, has been reserved for large corporations. Based on the author's real-world experience building CRM systems, this book provides the expert advice that MS CRM users need. To make the move to customer-centric operations using MS CRM, companies need an in-depth guide to managing the process, using the software, and making the implementation decisions that are required.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 10 Ratings

Out of date - 2006-08-23
Reviewer Rating:
This title is out of date and only covers CRM version 1.0

Waste for your Money - 2005-08-08
Reviewer Rating:
It is just wasting for the money. Nothing special about this book. you are better reading the help file which come with CRM software. Beside the help file is more organized by providing the steps in order.

The best book in CRM domain - 2006-02-23
Reviewer Rating:
I'm PhD Candidate in a University from Romania and this book is really impressing ... i found a lot of interesting things from practical point of view...i recommend it to all people interested in CRM!!

This book's sell-by date has long since passed - 2008-12-10
Reviewer Rating:
I don't think anybody is still using Microsoft CRM version 1.0, so be sure the title you choose covers the version of CRM you need, which is probably version 3 or 4 at this date.

General Reference - 2007-11-04
Reviewer Rating:
This is an excellent reference on how to use Microsoft CRM. It not only covers the specifics of the product, but it covers the theory and practice of CRM in general, and how Microsoft CRM fits into that practice. This will be the book you want to keep handy as you are implementing CRM, and you'll keep it around as you expand the product's reach and capability.

Browse Similar Topics

Top Level Categories:
Enterprise Computing

Sub-Categories:
Enterprise Computing > Customer Relationship Management