The Yahoo! Stores have grown into one of the largest online shopping destinations on the Web today. The nearly 20,000 Yahoo! Stores have a 71% reach among online consumers, the highest on the Web. Many of these stores have become so successful that they have grown from small 'mom and pop' or part time businesses into full time money-making ventures. A whole new set of skills and knowledge are needed to operate a Yahoo Store like a full time eCommerce business.

Succeeding At Your Yahoo! Business teaches you how to customize a Yahoo! Store using the basic elements of the popular web design program Dreamweaver, including architecting an eCommerce web site. It then takes three different types of Yahoo! Stores and deconstructs them, showing you how they are formed and how they sell the products or services they offer. There is also an entire section on how to position a Yahoo! Store, acquire customers, and retain those customers. Finally, the book will show you how to set up the necessary accounting and operations systems, and how to hire the staff necessary to successfully run your business.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 2 Ratings

Okay, for the very, very novice Yahoo! store owner - 2008-04-19
Reviewer Rating:
This book is pretty well written and has some solid explanations about the topics and concepts needed to operate a Yahoo! store. But I didn't really learn a lot more than I learned from reading the help pages that Yahoo! already provides. It's not bad if you're really just getting started. If you've been operating for a while and already know some of the rudimentary tasks and have a very basic grasp of their RTML, then you probably don't need this one. Unfortunately, there's not a viable alternative to recommend. Maybe someone has one in the works, but right now you can learn most of what you need online- for free.

Not Perfect - 2009-03-14
Reviewer Rating:
Not enough meat. I really needed more help and information about setting up a store the way I wanted.

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