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Building an Online Shopping Cart
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Building an Online Shopping Cart
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Building an Online Shopping Cart
Video
Building an Online Shopping Cart
by Lawrence Cramer

Publisher: lynda.com
Pub Date: November 14, 2006
ISBN: 1-59671-297-X
Running Time: 4 hours 5 minutes 7 seconds
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Overview

By 2007, 77% of internet users over the age of 13 -- about 131.3 million people -- will shop online. In these tutorials, instructor Lawrence Cramer helps give business owners the tools to harness this market effectively. Using an in-depth case study and other varied examples, Lawrence demonstrates how to seamlessly create and incorporate a shopping cart and back end to support online customers. Building an Online Shopping Cart covers everything from the general concepts of e-commerce to the nitty-gritty of setting up and customizing credit card and order processing features. The training also covers security, customer privacy, building a store, and developing and integrating customer service and policies.

 
 
Table of Contents
Chapter/Section
Time
1. Introduction
 
01:51
2. E-Commerce Basics
 
06:21
05:06
07:00
3. Accepting Payments Online
 
03:47
Payment methods
05:40
Choosing between a payment gateway and a processor
07:02
Merchant accounts
05:29
4. Static vs. Dynamic Sites
 
''Static'' e-commerce sites
03:53
Dynamic e-commerce sites
03:06
Static vs. dynamic sites
04:58
Which application language to use
07:40
SQL (Structured Query Language)
03:02
Hosted vs. stand-alone sites
01:19
5. Databases
 
Database overview
07:37
Choosing a database
08:35
6. Security
 
Securing the database
04:56
Securing the website
02:38
7. Shopping Carts
 
Building a custom cart vs. buying off the shelf
01:05
How to choose a shopping cart
06:56
8. Basic Elements of a Shopping Cart
 
E-commerce essentials
01:32
The store and the catalog
04:19
The cart
02:23
Checking out
04:40
Online store administration
03:55
9. Case Study: Using ColdFusion and Cartweaver
 
Setting up the development environment
06:48
Installing the Cartweaver Extension Suite into Dreamweaver
03:18
Setting up the site
04:04
Installing the Cartweaver application into a new site
10:49
Setting up the DSN (Data Source Name)
04:22
Testing the installation
02:30
Code structure
07:35
A word about design
04:37
10. Deploying the Shopping Cart
 
Choosing and preparing the host
04:48
Uploading the site
04:22
Setting up the host DSN
03:17
Testing and troubleshooting
08:00
Setting up the payment gateway or processor
09:08
11. Setting Up the Store
 
Admin walk-through
06:07
Changing the store password
03:25
Global store settings
06:02
Product options
03:08
Categorizing products
04:01
Shipping cost setup
06:30
Adding products
09:59
Customers and orders
06:24
12. Customer Satisfaction
 
Customer service and policies
10:41
Conclusion
 
Goodbye
00:22
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