The authoritative guide to NLP for managers and executives

“An absolute masterpiece…Molden has yet again demonstrated, through his vivid examples, the transformation that the practical application of NLP can bring about in an organisation — read this before your competitors do!”

Neil White, BSc (Hons) MBA CEng FIMechE MI Mgt, Managing Director, ALSTOM Electrical Machines Ltd

“Understanding and applying concepts like NLP is what makes executives successful. This book gives the competitive edge that most people spend their entire career searching for.”

Paul L’Estrange, Global Business Development, Vertical Inc.

“This is an excellent book which demystifies NLP. It applies the philosophy and tools to the business world in a highly effective way. As both a Chartered Corporate Psychologist and a Master Practitioner in NLP I recommend it to any manager who wants to develop their personal leadership ability.”

Professor John Potter, CEO, John Potter Global Consulting and Professor of Strategic Leadership, Centre for Leadership Studies, University of Exeter

“David engages his audience with real-work examples and techniques that you can begin to use immediately. This book is for everybody - even those who think they ‘know’ NLP.”

Gayna Hart, Managing Director Quicksilva Software Solutions

What can NLP do for you and your business? It can ramp up team performance, improve your personal achievement, and work wonders on the levels of initiative, creativity and commitment in your company. In short, it can sharpen your competitive edge. How? This book gives you a tried and tested masterclass in using NLP to bring your organisation up to peak performance.

NLP is increasingly popular in the business world and beyond. And that’s because it gets results. You can apply it across many critical areas of your business, from strategic planning, to creative thinking, to giving effective feedback to your team. You will not see substantial leaps in productivity and performance if you keep doing what you’ve always done, even if you learn to do it better. NLP Business Masterclass shows you how to think differently so that you come up with new and often surprising ways of doing things. Change like this can release unsuspected potential and bring your business success you never thought possible.

The Masterclass in achieving better business performance through NLP.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 7 Ratings

I was hoping for more from Prentice Hall ! :( - 2003-12-24
Reviewer Rating:
Cannot these concepts be presented in plain English rather than convoluted jargon? If you, like me, have been looking for a book that will bring NLP skills to the real world, you've probably noticed that 90% of the titles are published by "Meta Publications" or "Metamorphus" or "Crown House" publishers - all seemingly established by nlp trainers. The usual approach of the books is to present transcripts of training seminars (with commentary annotations if you're lucky). At least this book ATTEMPTS something more than that.

Unfortunately, it still requires that you steep yourself in the whole language of "meta-" this and "meta-" that and try to wrap your thinking about business situations in that quagmire. If I had not already worked my way through O'Connor & Seymour's "Introducing NLP", I would have given up on this book after a few chapters.

Even more aggravating is the shallowness of the material once you learn the jargon. The book jacket promises to help you "get the best from your teams, motivate people, developed committed responsible staff, develop leadership." OK - so who doesn't? What it offers is little more than management principles you've been learning since day one. If nlp has the potential to "influence success and change" in corporate environments, it's going to take something beyond this item to achieve it.

In the introduction Molden says one of his favorite books is Peter Brook's "The Empty Space." I think I get the joke now: Although every page of Molden's book is covered with words, the effect is to provide us with Empty Space on which we are to imagine all the "Magic" and "Ultimate Human Potential" that nlp is supposed to offer. Potential? Potential to continue buying nlp books until I give in and attend the "Master Trainers' " seminars and be initiated as a High Priest with secret handshake and jargon password? Does that work for you? Ah, then perhaps you'll want this book.

Despite the praise of Don Mitchell (who rates all positive-thinking books with five stars) and George Zee (who loves EVERY badly edited nlp book ever printed): CAVEAT EMPTOR. If you are a management professional who wants to determine whether nlp holds promise for more effective corporate functioning... don't hold your breath looking for it here. Struggle through the jargon & amorphous conceptual landscape of O'Connor & Seymour first; then you'll be better equipped to evaluate the inflated claims for "the magic of nlp."

A disappointment - 2003-10-21
Reviewer Rating:
I had high expectations of this book. But the material presented in it could not even come close to meeting them. This book does not add anything to what you already know.
Determine what you want and take the necessary steps to achieve that goal. Have strong believes and principles but stay flexible and be able to adapt when required. Be open to others, listen to what they have to say. Share your point of view, but don't force it on people. Study "succesful" people and learn what makes them succesful. Then integrate that information into your own life.
It's amazing the author needs 300+ pages to deliver this message.

There are many great books available on how to reach your full potential as a person, but this is not one of them.

Save your money.

A disappointment. - 2003-10-19
Reviewer Rating:
I had high expectations of this book. But the material presented in it could not even come close to meeting them. This book does not add anything to what you already know.
Determine what you want and take the necessary steps to achieve that goal. Have strong believes and principles but stay flexible and be able to adapt when required. Be open to others, listen to what they have to say. Share your point of view, but don't force it on people. Study "succesful" people and learn what makes them succesful. Then integrate that information into your own life.
It's amazing the author needs 300+ words to deliver this message.

There are many great books available on how to reach your full potential as a person, but this is not one of them.

Save your money

When you turn to the chapter on "Alignment" you'll say... - 2001-09-22
Reviewer Rating:
When you turn to the chapter on "Alignment" you'll say to yourself, "Wow, this is the master formula for change".
Are you a student of NLP, then take a few hours and study this simple to read easy to assimilate and act upon wisdom. I have been a student of this art and science for 15 years; this work is really head and shoulders above most of the other work. It is practical, fun to read and easy implement - give it a try.

Very very very good! - 2005-11-26
Reviewer Rating:
It surely must be me - that I did not find this book earlier. :).

The examples are very relevant and the points simply hit home. Finally after reading (daniel goleman, dale carnegie, napolean hill, ...) a whole bunch of other books .... here is a book that provides a constructive way of making a difference. It'll surely change yours.

Cannot stress this enough - get the book. Can't afford it new? buy it used. Buy it and buy it now!

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