This is the Safari online edition of the printed book.

Companies don't innovate - people do!

With today's markets changing at warp-speed, no existing business believes it has a future without a strong focus on innovation. Companies with bold leadership are attempting to create a culture in which innovation can flourish. To do so, they need radical innovators and business activists.

This is what Lessons in Radical Innovation is about. There are many books on innovation, but this is the first to take the debate from the corporate level to the individual. It's about real people who took risks, who set themselves extraordinary goals against almost impossible odds.

These are stories about out-of-the-box thinking; about passionate individuals and the different kinds of companies they created.

The book provides a structured way to think about innovation and gives practical examples of how individuals are doing it. Share their ideas, attitudes and tools - real world examples of real people making a real difference - and build your own context for thriving as a business radical.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 1 Ratings

Practical And Thought-provoking - 2003-05-10
Reviewer Rating:
From the back jacket of the book reads " This book provides a structured way to think about innovation and gives practical examples of how individuals are doing it. "

In my opinion, this book offers more!

My first reaction to this book is a sense of excitement: the author actually sets aside generous amount of space for readers to write their thoughts. This is very thoughtful as this book bring exciting concepts that enthralls and demands a second reading. Note-taking is a must.

I am also impressed by way Chapter 1 handles "Catalysts of Change". This concept is very complex and dynamic: however, Wolfgang handles it expertly.

Chapter 9's Strategic Thinking and Strategic Action provides leaders and decision-makers the necessary tools to conceptualise their corporate strategy. I am amazed by the simplicity of presentation.

This book is a must read for all who want a grasp of developing an innovative mind...

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