This book will become the bible of a bible for the field of business strategy for many years to come.An invaluable playbook of strategic moves for managers, marketers and entrepreneurs, covering all 14 known attacking and defending strategies, and backed up by over three hundred international examples. 

• Backed up by copious examples from industry:  more than 300 examples in the text, and a unique chapter case study on how Japanese auto firms conquered the US market using a combination of various moves covered in the book.

• Almost twenty years after the appearance of Al Ries's groundbreaking Marketing Warfare, the time is right to bring the practitioners up to date with the thinking and show them how to use it. 

• A Complete manual.  The book is built around the 14 strategic moves.  It shows you what move to use, how to use it, and when. Like a book of chess moves for business.

• Positioning and Marketing Warfare are two of the most successful books ever published in marketing/business strategy, and Strategy Plays clearly falls in that space.

• Will prominently feature endorsements from Kotler and from Ries.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 22 Ratings

Must be on your desk - 2009-11-10
Reviewer Rating:
It is for many years popular to mix marketing and military strategy in the marketing books, starting with Trout's and Ries'es "Marketing warfare". Most of them aren't worth reading as they are just military legends reprinted with the final sentence added, going something like this:"you also use this experience and adopt it in marketing".
This book is a pleasant exception. If Philip Kotler described it as a book "which encourages your strategic vision and develops your imagination" it says something about it.
The author methodically covers all military strategies and gives very up-to-date examples from the marketing about every single one of them. What makes this books different from the others is that it is very structural and offers systematic approach, which is pretty rare nowadays, especially in marketing.
You should keep it on your table within hand reach. I do, so competitors - watch out!

strategies for success - 2009-08-16
Reviewer Rating:
either in your business or personal life - you always will face competition and conflicts. there are some strategies that will raise your chances for success, and there are that will otherwise. in this book you will find concisely presented experience of generations that you can use at your advantage. well written, with examples from war tactics and business competitions, this book must be under your belt.

A deeper look at using military strategy in business - 2006-12-11
Reviewer Rating:
What does General Douglas MacArthur know about business? How can a strategy that Napoleon employed many years ago be relevant in the corporate world? Jorge A. Vasconcellos e S  has written a distinctive business book, though it is not an entirely easy read. His contention - which he supports with many well-informed examples - is that the detailed rules of war also can be applied to business. He maintains that understanding strategy greatly increases a leader's chances of defeating any rivals. The author concedes that no leader can control all the variables, so good fortune plays a major role in business and marketing. However, a CEO who follows the time-tested rules of battle will be in a better position to catch a lucky break. We recommend this detailed, if dense, take on the usual business and battles analogies.

An invaluable strategy manual - 2006-07-13
Reviewer Rating:
This is an invaluable strategy manual.

Glenn Baker, NZ Business

No company should be without - 2006-07-13
Reviewer Rating:
This is a book no company should be without.

Sheena Rawcliffe, Algarve Resident

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