The Highly Effective Marketing Plan

A proven, practical, planning process for companies of all sizes

"HEMP will stimulate you to look at marketing challenges with enhanced clarity, and significantly increase your chances of delivering demonstrable value.  Plus, it's a really entertaining read!"

Andy Hurst, Sales & Marketing Director, Taylor Woodrow Developments Limited

"The Highly Effective Marketing Plan is invaluable in the development and implementation of tactical marketing and communications activity."

Rachel Clayton-Hepburn, Head of Marketing, First Choice Holidays & Flights

Want to dramatically improve your chances of selling more of your products or services?  Discover the step-by-step, proven programme that allows you to create a highly effective marketing plan that works - in just one hour!

You've got a product or service that you want to sell more of.  A lot more.  And you want to use your money wisely and to the best effect.  You need a Highly Effective Marketing Plan.

Whether you are a start-up with a tiny budget or a multinational corporation, whether you're an entrepreneur or a marketing manager, this no-nonsense highly practical guide will take you stage by stage through the process that will tackle your problems and highlight your opportunities.  And it's tried, tested and proven.  A Highly Effective Marketing Plan is a process that will massively improve your chances of profitably selling more of your products and services.  And it will stop you wasting money on marketing initiatives that should never see the light of day.

Simple, straightforward but extremely potent, the Highly Effective Marketing Plan really works.  Let it work wonders for you.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 1 Ratings

Visually appealing, mentally stimulating - 2007-12-11
Reviewer Rating:
I really enjoyed Peter Knight's "HEMP". After meeting the author recently I was pleasantly surprised to see that the personality that so amply oozes from him in person is readily apparent in the book as well. It's quirky, straight to the point and is dotted with fabulous visual examples of all of the concepts Peter discusses. The Redcup examples tie everything together nicely. Perfect for anyone wanting to create a no-nonsense, no-jargon, easy to follow marketing plan.

Kirsty Dunphey, author - Retired at 27, If I can do it anyone can

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Business

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Business > Marketing