Next time someone tells you business can't be done ethically -- corners must be cut, negotiations can't be honest -- hand them Jon Huntsman's new book. He started with practically nothing, and made it to Forbes'list of America's Top 100 richest people. Huntsman's generous about sharing the credit, but in the 21st century, he's the nearest thing to a self-made multi-billionaire. Now, he presents the lessons of a lifetime: a passionate, inspirational manifesto for returning to the days when your word was your bond, a handshake was sacred, and swarms of lawyers weren't needed to back it up. This is no mere exhortation: it's a practical business book about how to listen to your moral compass, even as others ignore theirs. It's about how you build teams with the highest values, share success, take responsibility, and earn the rewards that only come with giving back. Huntsman's built his career and fortune on these principles.  You don't live these principles just to 'succeed': you live them because they're right. But in an age of non-stop business scandal, Huntsman's life proves honesty is more than right: it's the biggest competitive differentiator.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 35 Ratings

Winners Never Cheat - 2009-04-24
Reviewer Rating:
I recommend this book to young and old and everyone in between. If more people followed his example we would have a much better world.

Winners Never Cheat - 2009-03-12
Reviewer Rating:
This book will motivate you to bring Integrity and Honesty back into your business dealings with others. What the corporate world has lost is a sense of responsibility and accountability.

I completely enjoyed this book and I am trying to pattern my own business dealings after his model. It will make you a better person.

Book Review - Winners Never Cheat - 2009-01-27
Reviewer Rating:
The book arrived in reasonable time. It is in excellent new condition. The author reminds us that the values learned in our childhood are applicable throughout our life. These values are not to be compromised (there is no middle ground). It is important in our relationships with others that our values remain constant as our success is derived from the relationships built upon these values.

Why the Good Guys Come in First - 2008-12-28
Reviewer Rating:
Beyond the content of this good little book, two things are significant: first, the author made his fortune in petrochemicals--not always known as a clean or ethical business--yet he succeeded by putting integrity first. He even cites a buyout deal where the terms were settled, the market shifted dramatically in the six months before the papers were signed, and the division he was selling could have been sold for four times the $54 million he'd agreed on. The buyer offered to split the difference; Huntsman made a lifelong friend by keeping the original price.

Read this book as well for the difference between law and ethics, what adults can learn from the ethics code of 6-year-olds, and Abraham Lincoln's view of the proper role of lawyers...as mediators.

Shel Horowitz's award-winning sixth book, Principled Profit: Marketing That Puts People First, demonstrates how to build a business around ethics, environmental sustainability, and cooperative practices--and how to develop marketing that highlights those advantages.

Integrity, a lost value - 2009-01-23
Reviewer Rating:
I highly recommend the book for those who want to be reminded that deep down, everyone is honest and has a conscience. It is an easy read, but has a timeless message that we need to instill back into the human race. I'm having my family read it!

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