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We are Smarter Than Me: How to Unleash the Power of Crowds in Your Business

We are Smarter Than Me: How to Unleash the Power of Crowds in Your Business

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Contents

Table of Contents

We are Smarter Than Me

Foreword—Social Networking Works by Don Tapscott

Authors’ Note—How We Got Here

Ch. 01. Look What We Can Do

Ch. 02. Go from R&D to R&We

The Community Is Always Right

Procter & Gamble

Virgin Mobile USA

Ch. 03. How May We Help We?

Ch. 04. Customer, Sell Thyself

Ch. 05. If We Build It, We Will Come

Ch. 06. Welcome to the World Bank of We

Ch. 07. Make Everyone a C-We-O

Ch. 08. Lead from the Rear

Afterword—Join the Crowd

Acknowledgments

The We Are Smarter Contributors

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Chapter 02. Go from R&D to R&We > The Community Is Always Right - Pg. 23

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