Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.


  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

99. People Will Act In Order to Relieve ... > Invoking Reciprocity In Your Present...

Invoking Reciprocity In Your Presentation

At the end of your presentation, you will have a call to action and you will be asking people to do something. If you can incur a debt before that, then they will be more like to say yes to your call to action.

Since the size of the indebtedness doesn’t matter, you can give something small. You can offer to communicate by email with anyone who has more questions (a gift of your time). If this is a sales presentation, you can offer a free trial of your product. If your presentation is useful, informative, or entertaining, then you have just given them a gift of your time, expertise, and knowledge. That will also be enough to incur indebtedness.


Takeaways

• If you give something to someone, they will feel indebted to you and will look for an opportunity to give back to you in order to relieve the debt.


  

You are currently reading a PREVIEW of this book.

                                                                                                                    

Get instant access to over $1 million worth of books and videos.

  

Start a Free 10-Day Trial


  
  • Safari Books Online
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint