How People React Emotionally

“They may forget what you said, but they will never forget how you made them feel.”

—Carl W. Buechner

People don’t just think. They also feel. Even if the information you are communicating is primarily facts, dates, and numbers, you can’t ignore how people will react emotionally, because without engaging people emotionally, you can’t even get them to listen to what you are saying. In this chapter, you’ll learn how to engage people emotionally so that they will listen to what you have to say.