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    Title Page
    Copyright Page
    Contents at a Glance
    Table of Contents
    About the Author
    About the Contributor
    Dedication
    Acknowledgments
    We Want to Hear from You!
    Reader Services
    Introduction
    1. Social Media Promotion Law: Contests and Sweepstakes
    2. Online Endorsements and Testimonials: What Companies and Their Employees Can and Cannot Tweet, Blog, or Say
    3. The [Mis]Use of Social Media in Pre-Employment Screening
    4. Monitoring, Regulating, and Disciplining Employees Using Social Media
    5. Social Media in Litigation and E-Discovery: Risks and Rewards
    6. Managing the Legal Risks of User-Generated Content
    7. The Law of Social Advertising
    8. Trademark Protections from Brandjacking and Cybersquatting in Social Networks
    Notable Cases of Brandjacking and Cybersquatting
    Trademark Infringement Under the Lanham Act
    The Anticybersquatting Consumer Protection Act (ACPA)
    Platform-Specific Trademark Enforcement Mechanisms
    Uniform Domain Name Dispute Resolution
    Chapter 8 Endnotes
    9. Balancing Gamification Legal Risks and Business Opportunities
    10. Social Media’s Effect on Privacy and Security Compliance
    11. Legal Guidelines for Developing Social Media Policies and Governance Models
    12. Looking Ahead at Social Media Business Opportunities, Expectations, and Challenges
    Appendix A. Table of Legal Authorities
    Appendix B. The Federal Trade Commission Act of 1914
    Appendix C. The Lanham Act—Section 43(a)
    Appendix D. The Anticybersquatting Consumer Protection Act (ACPA)
    Appendix E. Fair Credit Reporting Act (FCRA)
    Appendix F. Electronic Funds Transfer Act (EFTA)
    Appendix G. Children’s Online Privacy Protection Rule
    Appendix H. FTC’s Revised Guides Concerning Use of Endorsements and Testimonials in Advertising
    Appendix I. Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act of 2003
    Appendix J. The Copyright Act
    Appendix K. Online Copyright Infringement Liability Limitation Act (OCILLA)
    Appendix L. Computer Fraud and Abuse Act
    Appendix M. Electronic Communications Privacy Act
    Appendix N. National Labor Relations Act
    Appendix O. The Unlawful Internet Gambling Enforcement Act of 2006
    Appendix P. Communications Decency Act (CDA) of 1996
    Index
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    Chapter 8 Endnotes

    1 La Russa v. Twitter, Inc. and Does 1-25, Case No. CGC-09-488101, Superior Court of California, County of San Francisco (May 6, 2009); case subsequently removed to federal court on June 5, 2009. The case was settled in June 2009.

    2 Coventry First, LLC v. Does 1-10, Case No. 2:11-CV-03700-JS (E.D. Penn. Jun. 7, 2011)

    3 Twitter, Inc.’s Parody, Commentary, and Fan Accounts Policy, available at https://support.twitter.com/articles/106373-parody-commentary-and-fan-accounts-policy

    4 ONEOK, Inc. v. Twitter, Inc., Case No. 4:09-CV-00597-TCK –TLW (N.D. Ok. Sep. 15, 2009)

    5 Twitter, Inc.’s About Verified Accounts, available at https://support.twitter.com/groups/31-twitter-basics/topics/111-features/articles/119135-about-verified-accounts


      

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