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Barack, Inc.: Winning Business Lessons of the Obama Campaign

Barack, Inc.: Winning Business Lessons of the Obama Campaign

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Table of Contents

Acknowledgments

Ch. 1. Success You Can Believe In—And Emulate

Ch. 3. Be Social

Be Social: Cultivate the New Grassroots, the Netroots—The Lessons of Taking on the Incumbents

Be Social: Create a Seamless Community—The Lessons of my.barackobama.com

Be Social: Nurture your Lists—The Lessons of Change.com

Be Social: Let your Netroots Grow into every Crevice—The Lessons of Facebook (and MySpace, LinkedIn, Twitter, Digg, and Scribd)

Be Social: Arm yourself against, and Don’t take, Cheap Shots—The Lessons of “Hillary Clinton (D-Punjab).”

Be social: Turn CRM into CMR—The Lessons of Obama Girl

Be Social: Make your Marketing Mobile—The Lessons of Obama’s Cell-Phone Strategy

Ch. 4. Be the Change

Financial Times Press

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Chapter 3. Be Social > Be Social: Arm yourself against, and Don’t take, Cheap Shots—The ... - Pg. 88

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