This is the Safari online edition of the printed book.

When it comes to choosing winning stocks, there's simply no substitute for understanding the company: its strengths, weaknesses, business model, growth prospects, and true financial results. You could rely on Wall Street analysts to do this analysis for you, if you trusted them! Fortunately, there's a better alternative: do it yourself. Sounds too difficult or time-consuming? Not anymore! MSN Money columnist Harry Domash has identified shortcuts that streamline the entire research process, helping you consistently uncover the companies that offer the best prospects for stock growth and stocks to avoid like the plague. You'll find these powerful new shortcuts in only one place: the newest edition of the best-selling stock-picker's guide, Fire Your Stock Analyst. Domash reveals how to quickly assess every issue that drives stock performance, on and off the balance sheet. He presents step-by-step strategies for both value and growth-oriented investors, new examples drawn from today's markets, and a completely updated set of tools and free online resources. Along the way, Domash makes advanced analysis easier than it's ever been, presents new ways of quantifying stock risk, and covers issues most books simply ignore, including how to set your own target prices, and most important, when to sell.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 27 Ratings

The Best and Only Complete Book on Stock Analysis!! - 2008-11-11
Reviewer Rating:
Domash has done it. This is the book that covers everything you need to know abaout analyzing a stock. And that is what makes the book "the best" book on stock investing. Many say that Graham's Intelligent Investor is the best, but I think it is not, since although valuable all it does is giving you a bunch of screening criteria at the end of the day. This is coming from a person who knows the CFA curriculum inside out!!

The book covers many areas from equity valuation to detecting financial shenanigans, from Porter's five forces to technical analysis. Of course, all of these subjects can not be covered in detail in a 300 page book, but beginners will find most of these information quite interesting and valuable. Experts and professionals, on the other hand, will not find a new info on this book, but they will still benefit from the presented methods and the system on analyzing stocks.

If I have to add few negative comments here they are:

1- Domash stirictly differentiates between a "value stock" and a "growth stock". So a stock can't qualify to be both. I don't believe any stock investment can be so black and white.

2- Target price forecast: I would like it if Domash also covered DCF valuation models like FCFE and FCFF. But then it would be necessary to explain the concepts such as equity risk premium, WACC, growth assumptions, terminal value. It would have added maybe 30 more pages. Links between balance sheet, income statement, book value, dividends so on.. is not explained. A beginner may find some lose ends reading the book.

3- Forecasting sales and margins requires a little better research I think. By just looking at the trend, analyst forecasts and saying "I am assuming that the company will not grow in 2002 but it will resume its growth in 2003" is not very well justified. But the idea clear only you have to do a better research.

4- I would also like to see financial models done on a spreadsheet for demonstration.

This list could go on but then I would be unrealisticly expecting too much from a 300 page book. So I will stop here. Nontheless, I don't say this cliche often, and I say it now. This is a MUST READ for any non-pro individual who is interested in equity analysis.

The title should have been: Fire Your Stock Broker - 2009-08-13
Reviewer Rating:
How many people do you know who have their own stock analyst? Probably not many, but how many have stock brokers? A lot. That's why this book should be titled Fire Your Stock Broker. This book is about analyzing stocks based on the author's experience and conversations with top money managers.

The author places a lot of emphasis on investors being able to do their own research. Too many people rely on Wall Street analysts. The author says:

"You won't fare well following analysts' buy/sell advice, but their recommendations and forecasts give you information about the market's enthusiasm for any stock and can help you qualify stocks as viable value or growth candidates."

This book is pretty long, and some may find it too difficult to read. It should not be read in one sitting. This is a reference book that can be used by investors while analyzing particular companies. I recommend it to investors who pick their own stocks.

- Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market

A choice and very recommended pick for those who look for financial success in stocks - 2010-01-16
Reviewer Rating:
How can one be completely confident in stock analysts who didn't see the current crisis coming? Now in an expanded and fully updated second edition, "Fire Your Stock Analyst! Analyzing Stocks On Your Own" is a guide for those who want to save money and have faith in themselves to make wise economic decisions. Harry Domash, a MSN Money investing columnist, comes to readers with wise advice on stock trading, stating that with a little research, anyone can play the stock market on their own, without an analyst leeching their dollars. "Fire Your Stock Analyst!" is a choice and very recommended pick for those who look for financial success in stocks.

fundamental analysis - 2009-06-03
Reviewer Rating:
the best book to anderstand the fundamental ANALYSIS
soo soo easy to use

Great Book, well organized, easy to follow - 2009-04-21
Reviewer Rating:
Once I picked the book up I could not put it down. The book is well organized and fairly easy to follow. All the Websites are fairly up-to-date (meaning if he says yahoo is a good source for this information, it still is). I do recommend making a list of the criteria he goes through and listing the websites as you do it, that way you don't have to go back and reread the entire book.

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