This is the Safari online edition of the printed book.

The Hands-On Guide to Thriving with Web 2.0 and Social Networking

• Deepen employee and coworker relationships, improve productivity, strengthen collaboration, and boost creativity

• Embrace, support, and manage social networking so it works for you, not against you

• Best practices and new case studies from IBM^® and many of its most innovative portal and social networking sites

This book provides hands-on, start-to-finish guidance for business and IT decision-makers who want to drive value from Web 2.0 and social networking technologies. IBM expert Joey Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications. Drawing on the immense experience of IBM and its customers, Bernal addresses both the business and technical issues enterprises must manage to succeed. He offers insights and case studies covering multiple technologies, including AJAX, REST, Atom/RSS, enterprise taxonomies, tagging, folksonomies, portals, mashups, blogs, wikis, and more. He also presents practical guidance for building robust, secure, collaborative applications by using applications and services from multiple sources with powerful tools such as WebSphere^® Portal, Lotus^® Connections, and IBM Mashup Center.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 1 Ratings

overview of IBM social media products - 2009-12-06
Reviewer Rating:
"Web 2.0 and Social Networking for the Enterprise" is an overview of IBM products for the social networking. (See my review of "The Social Factor" for a better, less IBM specific take on the world while still being written by IBMers.) I also had a "this book is in search of an audience" moment at the beginning. It assumes you haven't heard of AJAX and then goes on to show long detailed code.

As far as product overview, I think the book does well. It covers different IBM offerings (portlets, connections, quickr, etc.) There are many screenshots and the book talks about what each one is good for. There are some tips throughout, but I felt they got buried in the "how to use the tools" descriptions.

If you are working an a shop using IBM social networking products, this is a good guide to them all. My low rating is because I didn't get that's what it would be about from the title or subtite. I expected it to cover more "guidelines and examples for implementation and management within your organization." I feel "The Social Factor" does that in a less product centric way.

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Disclosure: I received a copy of this book from the publisher in exchange for writing this review on behalf of JavaRanch.

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