Sams Publishing: What’s Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business

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What’s Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business

What’s Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business

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Table of Contents

Praise for What’s Stopping You?

About the Authors

Pt. I. Getting Started—It May Not Be as Hard as You Think

Ch. 1. Myth No. 1: It Takes an Extraordinary Person to Start a Business: Truth No. 1: You Can Do It!

Ch. 2. Myth No. 2: Starting a Business Involves Lots of Risk: Truth No. 2: It May Not Be as Risky as You Think

Ch. 3. Myth No. 3: It Takes a Lot of Money to Start a Business: Truth No. 3: It Might Not Cost as Much as You Think

Ch. 4. Myth No. 4: It Takes a Great Deal of Business Experience to Start a Successful Business: Truth No. 4: Successful Businesses Are Started by People with All Levels of Business Experience

Insights Into the Role That Prior Business Experience Plays in the Business Start-Up Process

Opportunities That Minimize the Need for Substantial Business Experience

Businesses That Have Well-Established Business Models

Techniques That Help People Overcome the Lack of Business Experience

Ch. 5. Myth No. 5: The Best Business Ideas Are Already Taken: Truth No. 5: There Are an Infinite Number of Possibilities for Good Business Ideas

Pt. II. Running and Growing a Business—Don’t Underestimate Your Chances

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Chapter 4. Myth No. 4: It Takes a Great ... > Opportunities That Minimize the Need for Subs... - Pg. 74

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