Safari Books Online: Do You Matter?: How Great Design Will Make People Love Your Company

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Do You Matter?: How Great Design Will Make People Love Your Company

Do You Matter?: How Great Design Will Make People Love Your Company

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Contents

Table of Contents

Praise for Do you matter?

About the Authors

Acknowledgments

Ch. 1. Design Matters

Ch. 2. Do You Matter?

Ch. 3. How To Matter

Ch. 4. Being Design Driven

Ch. 5. Your Brand Is Not Your Logo

The Living Nature of a Brand

Your Brand Communicates

Your Brand Is About Value

How To Really Be Cool, Not Just Act Cool

Your Brand Should Be As Alive As a Person

Once There, a Brand’s Success Is Yours to Lose

How Do You Know How You’re Doing in Respect to Customer Experience?

Ch. 6. Products As Portals

Ch. 7. Your Products and Services Are Talking to People

Ch. 8. Building a Design-Driven Culture

Ch. 9. Go Forth and Matter

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Chapter 5. Your Brand Is Not Your Logo > Once There, a Brand’s Success Is Yours to Lose - Pg. 118

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