This is the Safari online edition of the printed book.

“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.”

John Sculley  former CEO, Pepsi and Apple

“Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.”

Bill Burnett  Executive Director, Design Program, Stanford University

“Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.”

Ray Riley  Design GM, Entertainment and Devices, Microsoft

“This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.” 

Noah Kerner  CEO, Noise and coauthor, Chasing Cool

More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 103 Ratings

The latest word on why good design sells - 2009-07-29
Reviewer Rating:
To create a company that really matters to other people, design a unique, positive customer experience into every aspect of your product or service. That requires becoming a "design-driven" firm, with leaders who understand that great design is the only thing that saves a product from becoming a commodity. Inspirational design turns your product into something bigger than the sum of its parts. To demonstrate this desirable design experience, authors Robert Brunner and Stewart Emery (writing with Russ Hall) point to iconic products, such as iPods and Harley-Davidson motorcycles. Their passion for corporate devotion to design permeates every page, becoming, alas, weaker with repetition, and then getting refortified in chapter eight, which offers a solid method for achieving successful design. getAbstract recommends this book to managers since most designers already agree that superior, comprehensive design is good for business.

AWESOME MUST READ, for everyone, especially executive management - 2009-11-05
Reviewer Rating:
Brunner knows good design - and nails it with the fact that if you don't connect to your customer on the emotional level you fade away into the oblivion. Nuff said.

Finally - Someone Gets It! - 2009-10-03
Reviewer Rating:
This book is absolutely amazing. Everything exudes great design to include the book cover, page layouts, writing style, and the thick card stock for all pages. I would expect nothing less from a book written about great design practices and branding, however one would be surprised at how many books miss the mark. I highly recommend this book to individuals and businesses who are interested in design and how it can improve your image as an individual and business. I cannot say enough good things about this book, I wish every book was as elegant, easy to read, and offered as much value.

They should really take their own advice - 2009-09-01
Reviewer Rating:
I have to be honest here - I didn't finish reading the book. I'm only 60 pages into the book when I gave up. It's not my job to finish reading before judging it. It's the authors job to hook me in, at most in the first 10 pages.

The book is just too repetitive. Yes, great design makes good company but there are no specifics as to the HOW. Read the negative reviews and you'll see most of them would agree that this book lacks in content.

Plus they should really take their own advice. Yes, the hardcover makes the book looks good - but it's a pain for the readers because you can't open the damn book properly. (And they said design isn't just about making things look good...) You have to try it to know what I mean here.

Marketing to Your Customers Through Design - 2009-06-15
Reviewer Rating:
Going into this book I was expecting an innovative read on how design can make a good company great -- what I got was a marketing book that talks about how design can work in a companies favor. No big break through, and nothing really any other marketing book wouldn't tell you.

The book looks at what makes people become evangelists for your company. Think of Apple and the iPod -- overnight Apple was able to design a product that revolutionized the portable music player industry. The book owes a lot of the success here to the design of the product, when some might argue that it was a combination of design plus a marketplace that was ready for such a product.

It's a decent read, and if you are into marketing something that might get you thinking more about design and presentation than most marketing books. However, it's not a revolutionary read -- merely an evolutionary read.

Browse Similar Topics

Top Level Categories:
Business

Sub-Categories:
Business > Sales and Marketing