This is the Safari online edition of the printed book.

In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market.

Baker’s product successes range from Apple’s PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. You’ll discover what makes a winning product, and why great ideas are just 5% of the process...the easiest 5%!

You’ll find practical guidance for planning, establishing teams, creating marketing requirements, avoiding “feature creep,” prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more. After you’ve delivered your first breakthrough product, Baker shows how to follow up with another winner!

• Optimize your entire product development process
  Make everything work together seamlessly: from planning and engineering through distribution and marketing 

• Get breakthrough industrial design without overpaying for it
  Deliver products that create a powerful emotional bond with your customer

• Time product delivery for maximum competitive advantage
  Make sure you don’t reach your market too late–or too early, either

• Leverage Asian manufacturing without falling victim to its pitfalls
  Successfully coordinate even the most complex worldwide product delivery programs

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 16 Ratings

Answers the questions that you need to ask. - 2009-07-26
Reviewer Rating:

If you've got that next million dollar idea, then you need to read this book! From Concept to Consumer is the most complete, direct, and well written reality check available.

Mr. Baker is generous in providing us with the product development wisdom that most of us would need a career to assemble. He provides critical perspective on every facet of the process and includes numerous visual examples that help to convey his intent.

Whether you're following your dreams for the first time or you've already established a portfolio of successes, read this book. It will reduce your anxiety while saving you money and time.

J. Bandringa

Realistic Synopsis - 2009-06-25
Reviewer Rating:
I've been developing electronic products for 20+ years in Silicon Valley. From Concept to Consumer is an accurate synopsis of the myriad of issues involved in launching a product. It is filled with appropriately-sized examples that make the concepts approachable. If you have an idea your thinking about taking to market, READ THIS FIRST.

What to do with your great product idea - 2009-06-08
Reviewer Rating:
Phil Baker has helped many great companies bring cool products to market. He draws on his experiences with Polaroid, Apple, Stowaway, Fuego and numerous others to show you what you must do with your great product idea to make it a success. Baker takes you behind the scenes and tracks how product development has evolved. His most valuable insights include an explanation of why you need partners in Asia, where to look for them, how to select them and how to manage such far-flung relationships. His appendices are excellent, including the "Top 10 Rules for Taking Your Product from Concept to Customer," an evaluation of products in relation to the environment, a list of helpful resources, and a look at China's positive and negative impact. Whether you are an inventor, a product engineer, an entrepreneur or a business reader interested in the topic, getAbstract recommends this clear, informative, engaging read.

All I needed to learn in a clear nutshell - 2009-03-28
Reviewer Rating:
Phil Baker, From Concept to Consumer.
To compress years of experience in such a clear, and comprehensible book, is it's worth in gold! Thank you for sharing so much with such honesty, and generosity!..Shahla Ahy

Excellent source of actionable information for product developers - 2009-03-24
Reviewer Rating:
Mr. Baker's story of developing myriad products for consumers is fascinating and well told. I read this book in two sittings and was reluctant to to take a break in between. The range of topics is broad and yet I found lots of details, any one of which was worth the price of the book. Each chapter is full of specific experiences related to each aspect of the product development cycle. There are loads of insider's insights that I haven't found in any other book on this subject. It's a heck of a find - highly recommended!!!

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