Safari Books Online: The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

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The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

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Contents

Table of Contents

Praise for The Facebook Era

Acknowledgments

About the Author

Why You’re Reading This Book

Welcome to the Facebook Era

200 Million and Counting

It’s All About the People

How to Use This Book

Pt. I. A Brief History of Social Media

Pt. II. Transforming the Way We Do Business

Pt. III. Your Step-By-Step Guide to Using Facebook for Business

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