This is the Safari online edition of the printed book.

“This book encapsulates years of experience on the front lines with lessons learned from many implementations. It will come in handy to anyone who is considering or is implementing Salesforce.com.” –Joel Martin, director, Customer Success, Salesforce.com 

Drive Better Sales Results with Salesforce.com–Starting Now

Discover Real-World Best Practices . . . Without Paying Expensive Consultants

You’re investing in Salesforce.com for one reason: to drive major improvements in sales performance. Salesforce.com® Secrets of Success will help you do just that. Drawing on his experience with dozens of deployments, author David Taber offers expert guidance on every facet of Salesforce.com, including up-front planning, process optimization, implementation, and more. Taber reveals proven best practices you won’t find in any other book–information for which you’d have to pay a consultant $300 an hour or more.

In this book, you’ll learn how to develop a comprehensive and effective implementation strategy, prepare your data, and overcome internal politics and other challenges. Then, you’ll learn to optimize every area of the organization touched by Salesforce.com. Taber provides questionnaires, tools, step-by-step guides, and extensive online resources–all designed to help you derive more value, more rapidly from Salesforce.com. 

• Achieve higher end-customer satisfaction and dramatic sales productivity gains

• Use the SFA Maturity Model™ to assess readiness, fill gaps, and gain early, deep user adoption

• Overcome “people, product, and process” pitfalls that threaten to reduce the value of Salesforce.com

• Learn which tools, add-ons, features, and extensions are right for your implementation

• Implement results-focused best practices for sales, marketing, customer service, finance, legal, and IT

This book’s start-to-finish roadmap for success can be used by companies of all sizes in all industries and by executives leading deployments, implementation team members, developers, and users throughout the business.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 4 Ratings

Must Read for anyone buying or implementing SalesForce - 2009-06-09
Reviewer Rating:
Great book written by a consultant with a deep understanding of SalesForce, SFA applications and Marketing in general. Lots of useful information (and humorous sidebars) including gotcha's and how to's that you can't get in typical documentation. Tips on how to get buy in, user adoption and ongoing success with SalesForce. A great reference for existing users when questions and issues arise.
Defintely worth the investment as it can prevent many costly upfront incorrect assumptions and expectations.

Solid book on SFDC best practices - 2009-11-10
Reviewer Rating:
I really enjoyed digging into this book. It is well organized and well written. The book helped me grasp how the data is structured in SFDC and how best to tie my marketing programs into SFDC.

Excellent book! - 2009-10-16
Reviewer Rating:
I did a few implementations of Salesforce and knew there were lessons learned in the process and David's book hit them right on target. I could not stop reading this book as each chapter related to something I ran into and wanted to know more about.

This will definately help in my next implementaton and I apreciate the way David wrote this book, easy to read and right to the point. He didn't waste my time with fluff.

Definitely has helped our Salesforce.com Implementation - 2009-10-01
Reviewer Rating:
I didn't know David Taber before buying his book, though we live in the same area. Our organization implemented Salesforce about six months ago and have had great success with it in the Professional Services Department, but things had stalled in getting other departments, such as Sales and Marketing, to use the system.

We actually hired David as a consultant largely based on the depth of knowledge he showed in the book. In particular he tackles the hurdles that Salesforce adoption has in organizations and gives astute advice on how to address them. We are a smaller company than the Salesforce tutorials address, and I found better takeaway help from David's book than I did from the online Salesforce materials or the phone help salesforce provided with our expensive enterprise edition installation.

It did take working with David (or you could use other consultants) to go from very skeptical about Salesforce's value to us to developing a focused plan, customization, and adoption by other departments. David practices what he writes about--it's not consultant vapor-advice.

I should add that I have done a lot of high-level editing in my career, and David writes well and has created a structure that you can dive into in any section.

I highly recommend the book for those who have stared at Salesforce screens and said "Why don't they let me do this simple thing" as well as organizations that need a comprehensive strategy to get value out of the Salesforce platform.

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