I picked up this book for my daughter to help her with content for her blog. We were both unimpressed with the ideas and surprised at the lack of depth for so many of those ideas. Maybe we'll try the Blogging with Moxie book and have better results.

Rating this book is very daunting task. This is a case, when choice must be n/a instead of giving rate at all. Why? Because book can be buried treasure coffin for one blogger and worthless text for other.
Depends what you need.
To simply put it - if you have personal blog, where you mumble about politics, sisters cat and your fathers late girlfriend (and how you hate them both) - you will find here topics to write for next 25 years.
But you write a topical blog, like I do, or even more - if you blog for business - there will be maybe 10 or so topics you can use.
And that's great I think - I personally would never give 1 star to this book just because I could not use - it does not means that everyone also also can't. Think about your blog type before you grab this book. Anyway, even if you can not use most of topics after all it's entertaining read.

These ideas are about as creative and original as writing about what you had for lunch.

The book is skinny, the writing ideas are brief, and the content of the ideas is really thin. I've seen more interesting writing prompts in grade school writing classes.

Really wish I would have read all the reviews before buying this book.

Using these ideas really won't make your blog one to read.

In "No One Cares What You Had for Lunch: 100 Ideas for Your Blog" by Margaret Mason, we get as advertised.

I blog a lot, on everything from running to Hungarian recipes, as well as my thoughts on life. Arguably, my blogs are like 99% of the ones which are out there. Except, rarely is my lunch discussed. I tossed my lunch, if you will.

The audience is the new blogger who is not a writer by trade. My friend who is chronicling his weight loss adventure in a blog, brand-new to blogging in general, might find this modestly useful before he quickly graduates into veteran status.

Was there anything I could learn?

Yes. Two things. One: I'm on the right track. Two: Anything, but lunch, goes. Pardon me. 2.5 things. The point five is that there is not much here for experienced writers and bloggers.

Anything goes? Which parts of anything? All of them.
* Hobbies (that would be my running blog, but could be your praying mantis kit).
* Food (that's my Hungarian recipe blog, but could be your ice cream tasting blog)
* Books (my personal blog does a lot of this, with reviews just like this one, but could be about bookbinding too)

Where the book runs aground is its self-indulgence. 128 pages? Why not 25? It is laid out like a bathroom book, with more white space than is needed. I read it in two hours. I was lucky enough to borrow my copy from a library, and recommend you do likewise.

The veteran blogger will gain a thing or two from reading other blogs, and richer books like Blogging For Dummies (For Dummies (Computer/Tech)). Not here.

Anthony Trendl
AnthonyTrendl.blogspot.com

A lot of really good ideas are presented here. The author loses focus and creativity around numbers 98 to 100, but aside from that, there is still a lot to take in.