O'Reilly - Safari Books Online: Building Findable Websites: Web Standards, SEO, and Beyond

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Building Findable Websites: Web Standards, SEO, and Beyond

Building Findable Websites: Web Standards, SEO, and Beyond

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Table of Contents

Acknowledgments

The Companion Website

Ch. 1. Introducing Findability

What Is Findability?

The Development Side of Findability

The Deepest Desires of Search Engines

Beyond Search Engine Optimization

Get Your Team on Board from the Start

Using Your Moral Compass To Guide Your Way

Ch. 2. Markup Strategies

Ch. 3. Server-Side Strategies

Ch. 4. Creating Content that Drives Traffic

Ch. 5. Building a Findable Blog

Ch. 6. Adding Search to Your Site

Ch. 7. Preventing Findability Roadblocks

Ch. 8. Bring Traffic Back With a Mailing List

Ch. 9. Putting Findability Into Practice

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Chapter 1. Introducing Findability > Get Your Team on Board from the Start - Pg. 6

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