This is the Safari online edition of the printed book.

A great user experience is a powerful way to create customer delight while building your business and brand. In this streaming online video, recorded live at the New Riders Conference in Nashville in June 2008, Charles Wyke-Smith shows you the key components that lead to  a meaningful, long-lasting connection with your site's visitors.
 
You'll learn to create triggers that initiate a site visit, develop task paths that encourage interaction, and how to "close the loop" on every transaction. Based on a detailed case study of the development of a healthcare site, you'll discover practical tips on how to use informal user research, storyboarding techniques, affinity diagraming, mindmapping and wireframing to rapidly and economically obtain deep insight into customer needs around your client's products and services. Mastery of these tools will ensure that your site architecture and content meet those needs.
 
Charles then goes step-by-step through the visual design process, showing the five key elements of a every great web page, while illustrating skills such as creating page hierarchy, appropriate use of design patterns, and designing usable forms.
 
This informative and practical streaming online video will give you a fresh perspective on web design strategies targeted to an optimal user experience.