This is the Safari online edition of the printed book.

This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 1 Ratings

A top pick for any collection strong in Internet usage and optimization methods - 2009-09-18
Reviewer Rating:
Search engine optimization and usability experts provide tips on how to bridge the gap between search engines and a web site, covering all the basics of how people use web search, what makes users click on a search listing, and how to understand user behaviors that make them choose one web site over another. A top pick for any collection strong in Internet usage and optimization methods.

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