This is the Safari online edition of the printed book.

Companies and agencies spend months and millions of dollars on how they'll deliver content online, yet allocate very few resources toward planning for, creating, and governing the content itself. Content Strategy for the Web can help in delivering useful, usable content to online audiences, when and where they need it most. Focusing on the user experience as it relates to content strategy, this book defines content strategy, its business value, and why so many web projects implode in the content development phase. It provides simple ways to introduce content strategy into the user experience design process. Readers get solid, practical advice on staffing and resource allocation for content-related roles and responsibilities and learn about the easy-to-use tools that are necessary to plan for, create, and govern online content.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 9 Ratings

Web Content Confidential - 2009-11-09
Reviewer Rating:
If this slim and attractive volume wasn't so dead-on accurate, and so walk-the-talk useful, usable, and easy to absorb, one might be inclined to accuse the author of glibness or sleight-of-hand. But I can't, and I don't.

On the contrary, Kristina Halvorsen proves the breadth and depth of her professional credibility in under 200 pages. She has the wisdom of battle-hardened experience on her side, along with a genuine, if at times breathless, enthusiasm. She rallies the rest of us content-handlers to fight (and document!) the good fight for thoughtful, well-planned, well-crafted, and well-resourced content strategy. And she makes content strategy (in all its aspects) not so much easy as the no-brainer right thing to do for any professional website or web development project.

I'm awed by Halvorson's concise, likeable distillation of principles, process, and proof-points for doing website content effectively. She clearly defines key roles and responsibilities, increases her credibility by acknowledging her influences and predecessors, and palpably demonstrates her recommendations via the voice, structure, and execution of this delightful book.

Kudos too to the book designer -- on first thumb-through I didn't think I'd appreciate the tomato red interior pages, but by the end of weekend, as I finished the read, I was completely won over by the robust cheeriness of the layout and the findability it supported.

Excellent - Should Be Required Reading For Web Designers and Clients - 2009-11-05
Reviewer Rating:
Content Strategy for the Web is an excellent and necessary book. It should be required reading for anyone involved in corporate and/or agency web design. I have been in the web design industry for over 13 years and have lived through multiple nightmares of late, unplanned, outdated and unorganized content. Halvorson's main message is that content must become recognized as a valuable business asset and managed accordingly. Her clearly defined roadmap provides an excellent reference to plan, create, and govern your content. As a user experience designer and copywriter, I'm a firm believer that an effective content strategy lays the foundation for project success. More web projects will flow more smoothly by adopting these practices. Thanks, Kristina!

Find yourself replacing "lorem ipsum" at the 11th hour. Read this! - 2009-10-30
Reviewer Rating:
As enjoyable to read as it is valuable. Halvorson puts the spotlight on the current state of content on today's websites and it's not pretty. Thankfully, she offers a digestable process for getting back on track and changing the game - completely. Only, however, if you are brave enough to get into the content details - because that's where the battle between killer and total suckage is decided. Not on the "pedestal" of user experience design.

As a manager of an Information Architect team at a large multi-national retailer, I have already started to circulate other copies around the team. I personally appreciated the spot on description and differentiation Halvorson makes about hiring a copywriter at the last minute to take orders and replace the "lorem ipsum" on a wireframe versus engaging a content strategist and web writer who have an entirely different perspective and value to offer.

Immediately useful and beautifully written. - 2009-10-22
Reviewer Rating:
By "beautifully written" I don't mean it's poetic and literary -- quite the opposite. This book is a living example of what it preaches, featuring ONLY the most useful and actionable content, laid out in a logical and helpful order. 2 chapters into this book I had over 10 pages of notes and ideas for several of the sites/blogs I'm working on now.

I would call this an essential book. Halvorson has created an outstanding resource.

The Book Every New Agency Strategist Should Have On Their Shelf - 2009-10-21
Reviewer Rating:
If you are at all involved in online strategy for clients - this book is not a nice-to-have - it's a must-have. Kristina, deftly outlines a complete process for content strategy - and how organizations must start to treat content - not as something that is "churned out" - but rather as a strategic asset that differentiates the organization.

As a marketer - and someone who's been involved with content management, and content strategy for more than 10 years, this is the book that's been waiting to be written. There will, no doubt, be others that will begin to drive down into the details of the various elements that she outlines here. But you can't ask for a better introduction and overview of the process of content management - and how to start treating your organization's content as the strategic asset it is.

Loved this book.

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