"Steve Bragg has presented yet another comprehensive reference tool for the finance professional. Financial Analysis: A Controller's Guide is the perfect reference guide for today's controller, presenting not only traditional financial analysis information, but also various types of analyses that will benefit any type of organization. This book is a must-have for any financial professional desiring to make a relevant contribution to his/her organization."
—Jodi Nefzger, CPP Director of Finance, Masonic Home of Missouri

Today's proactive controllers can soar past their mundane responsibilities and become active participants in their corporation's success with the visionary tools found in Steven Bragg's Financial Analysis: A Controller's Guide, Second Edition.

Now updated to include analyses of intangible asset measurement and performance improvement as well as evaluation methods to determine which products and services should be eliminated, Financial Analysis: A Controller's Guide, Second Edition helps financial managers upgrade their skills so they can answer their organization's call for company operations reviews, investment evaluations, problem reporting, and special investigation requests. Controllers prepared to address this growing need for more innovative financial analysis will open doors to a variety of promotions and high-level interactions with other departments.

Become a highly valued member of your company's infrastructure with the indispensable tools found in Financial Analysis: A Controller's Guide, Second Edition.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 6 Ratings

Too simple for the real world - 2001-08-09
Reviewer Rating:
This book does not provide any information that could not be found in a college level textbook. The assumptions and examples provided in the book are over simplified. If you are anything higher than a junior accountant I would suggest you purchase something else. Calling this book a "Controller's Guide" is just plain wrong.

A MUST HAVE...PRACTICAL, EASY TO USE; INSIGHTFUL! - 2001-06-13
Reviewer Rating:
After over 10 years in the field serving as a Controller, Business Manager, and Consultant, finally a practitioner's book that hits the target. Given the vast topic, Bragg nails the critical issues...gets you in & out of each topic quickly and provides an array of useful tools for analysis, presentation, and discussion. The KISS principle at work! Other books may cover more detail, present more elaborate formulas and in general overwhelm the reader. Bragg doesn't. You'll find his summaries quite helpful: Commonly Used Ratios; Symptoms & Solutions; and Exhibit 6.11 Recommended Analyses by Type of Acquisition, for example. Full of practical, hands-on topic reviews, examples, and analytical thinking. Numerous Exhibits showing practical layouts for presenting information...have saved me time & eliminated the need to reinvent the wheel. A must have for my reference tools...and could have eliminated several books in my MBA. Do what's in this book & do it well and you'll build a solid reputation for you and your team. I liked this book so much that I added Bragg's books "Sales & Operations For Your Small Business" and "Accounting & Finance For Your Small Business" to my tools, too...and have been equally pleased.

Great Guide for a Controller - 2000-12-15
Reviewer Rating:
This is the only guide I am aware of that is specifically tailored to the needs of the practicing controller. The chapters on breakeven analysis, capacity utilization, and (especially) the use of an electronic spreadsheet are perfect. I find myself taking this book off the shelf for reference purposes at least once a week. Highly recommended.

Too simple, too young & too naive - 2000-11-09
Reviewer Rating:
Too simple assumption on work of a controller.

Too young to call himself a 'controller' if he works like the book quoted

Too naive if you think the real world would be like that.

The Best Textbook I Ever Read! - 2001-08-30
Reviewer Rating:
I purchased the book as part of my CPA Continuing Education credit program. I was pleasantly surprised. Relevant information with sufficient explanations in clear and concise language. A definite must read and must keep as reference material for any controller or financial analyst.