How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 56 Ratings

Ample valuable information - 2009-08-25
Reviewer Rating:
Tim Ash provides long-term strategies that solve the guessing game of Web page improvement and give you an effective battle plan - but don't expect overnight, quick solutions. Landing page optimization - a process of diagnosing, tuning and testing - is detail work. Although Ash refers often to his own Web page "tuning" firm, he also shares ample valuable information your business can use. He wrote this book for the team behind a Web site's design, including those involved with content, user experience, media, marketing, advertising, product management and affiliate management. getAbstract believes that anyone who wishes to do a thorough job of refining a site's landing pages can rely on this precise, detailed and knowledgeable manual.

A Great Resource Book with Actionable Information - 2009-10-20
Reviewer Rating:
Landing Page Optimization is a must-have resource for both large and small businesses that want to fine tune their website to drive sales, customers and conversions.

The content is organized, and easy to understand. Most importantly, Tim's extensive Internet knowledge provides the reader with a deep understanding of how to test and tune your website, and how to develop an actionable plan to improve results. Definitely a keeper!

landing pages and statistical analysis - 2009-10-12
Reviewer Rating:
"I've seen the author speak on several occasions and really like this book, thought the second half is heavy on statistical analysis. I had to really think back to my statistical classes in undergrad. Would recommend for Internet marketers but not beginners."

the text is not related to the title - 2009-08-05
Reviewer Rating:
This book is too theoretical, I bought this book because I wanted a practical guide to optimize my web pages but I found an academic book.
my opinion is negative

Good tips obscured by an academic writing style - 2009-06-28
Reviewer Rating:
The book contains many good tips for landing page optimization. However, the author would be well advised to apply some of the medicine he recommends for landing pages on the second edition of this book. A large number of academic references, at times with an unclear link to the topic at hand hamper readability.

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