Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.

This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:

• Plan a search engine strategy

• Build pages that offer visibility

• Make your site rank high with the most important search engines

• Avoid things that search engines don’t like (and tricks that might actually get your site penalized)

• Use Google universal search, image search optimization, XML sitemaps, and more

• Choose the right keywords

• Track and measure your results

• Increase your exposure with shopping directories and retailers

• Boost your position with popular links and social networking sites

• Use pay-per-click in ways that get the most bang for your advertising buck

Search Engine Optimization For Dummies, 3^rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 126 Ratings

Well written - well explained - 2009-10-22
Reviewer Rating:
I thought this book did an excellent job of explaining to all skill levels the details of search engine optimization. It reads more like a candid and frank discussion of the importnat principles than it does a list of the things to do to get your page to show up first, but I feel much better positioned to create more user freindly and search frieldnly pages than I did before reading this book.

Wonderful book! - 2009-09-24
Reviewer Rating:
I highly recommend this book. My website was not even appearing for my targeted search words when I originally purchased it. Now it's on the second and third pages for my two targeted keywords. Additionally, this helped me get my site indexed by yahoo and msn. I've gotten a lot of increased traffic since following these recommendations.

The book is also easy to read, it's not designed for techies.

Exceeded my expectations - 2009-09-12
Reviewer Rating:
I've read several "Dummies" books in the past with mixed feelings, but this was a tremendous book for an SEO novice. My goal when picking up this book wasn't to become an SEO expert; it was to become conversational with SEO professionals. I also wanted to understand the field well enough so that I could help ensure that SEO would not be overlooked on any website or ebusiness I worked on in the future. This book definitely helped me get there. I was thoroughly impressed with the author's obviously comprehensive knowledge and experience in the field, and just as impressed with his ability to make it understandable. The cool thing is that my definition of SEO has broadened a great deal as has my understanding. In addition, there are a ton of resources (websites and applications) that can be used for future reference. So, I plan to read additional books on SEO, but I'm certain that I will be referring back to this book repeatedly. Lastly, it gave me a bunch of ideas that I want to pursue for my company's website.

Search Engine Optimization helped a Dummy - 2009-07-09
Reviewer Rating:
I have been blogging for some time. But my blog was only creeping up in popularity. It was an invisible spot in cyberspace. After reading only the first three chapters, I learned how to submit my blog to the Interet so that it would be highly visible. And I learned about keyword rankings, and how to make the best use of these in my title and my writing.
Thanks
[...]

Extra helpful if you know a little SEO - 2009-06-29
Reviewer Rating:
While it does start from scratch assuming you know nothing, I found that this book was the most helpful in filling in the gaps of what I already knew. Super easy to understand and I sat with it open next to me as I went through my site during certain sections.

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