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Overview

Your backlist promises long-tail sales and newfound revenue. But to tap this potential, your books must exist in a digital form. Learn practical information to make decisions about digitization.

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Top Level Categories:
Business

Sub-Categories:
Business > Operations

Table of Contents

Chapter/Selection

Time

Chapter 1: Introduction

Play Video

00:16:26

Chapter 2: Customized publishing

Play Video

00:16:10

Chapter 3: Meet accessibility requirements

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00:09:49

Chapter 4: Get to know your content

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00:16:34

Chapter 5: Position references

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00:15:29

Chapter 6: Plan for content reuse

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00:16:55

Chapter 7: Lesson learned at Cengage

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00:18:31

Chapter 8: Process & workflow

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00:16:27

Chapter 9: Tracking production activity

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00:10:46

Chapter 10: Concluding remarks and Q&A

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00:21:43