Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you:

• Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness

• Learn the art of conversation marketing, and how social media thrives on honesty and transparency

• Manage and enhance your online reputation through the social web

• Tap into the increasingly influential video and podcasting market

• Discover which tactics work -- and which don't -- by learning about what other marketers have tried

Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 17 Ratings

If You Read Just One Social Media Book this Season, Make Sure It's The New Community Rules - 2009-09-27
Reviewer Rating:
This book is a great place for newbies to start. But don't worry if you are past the beginner level. If you rate yourself at the intermediate level, or even the advanced level in social media, there's much to hold your attention. I learned a lot from this book, despite being steeped in social media everyday due to the nature of my work.

Here are the reasons I rated this book a 5-star and recommend you read it:

(1) The book gives an overview of using social media to market a business.
(2) A wide number of social media sites are identified and explained
(3) You get detailed "how-to" advice
(4) It explains how to use features of large social sites -- so you know what to do with a site, beyond just creating a profile.
(5) There are numerous screenshots, helping convey information better than words alone.
(6) Each chapter has many citations to places online where you can read more. That way, if you are advanced, you can dig in more and won't be left wanting.
(7) The author is widely recognized as knowing her stuff when it comes to social media.

Disclosure: I was interviewed for the book. But if I'd thought it was not going to be a good book, I wouldn't have participated in the interview in the first place.

Definitely worthwhile!

Excellent! - 2009-10-28
Reviewer Rating:
I really enjoyed. Probably, you won't find no better book than this digital marketing reference title. I recommend for everyone who wants to get inside the web 2.0 world.

An Insider Shows You How To Make The Most Of Social Media Marketing - 2009-10-16
Reviewer Rating:
I have read a good number of books on social media and this is one of the better ones when it comes to combining nuts and bolts with insight based on real in-depth experience. Weinberg is a steeped in social media -- it's what she does for a living, 24/7 -- and it shows. Even if you're into social media there's likely something you can learn here.

Discussion of blogs, Twitter, Facebook, MySpace, videos and podcasts are to be expected in a book of this title, though Weinberg's perceptions are cut above the rest. She really gets this stuff and knows how to work the different platforms to achieve desired goals.

The true added value of this text comes from her attention to topics that are somewhat under the radar. She delves deep into bookmarking services (StumbleUpon, delicious, etc.) social news sites (digg, reddit, sphinn, and many more) Mahalo, and other aspects that are not as readily recognized or understood, but can provide the means to supercharge your social media efforts.

Including case studies to illuminate certain points, Weinberg covers a tremendous amount of ground. She makes the point that "social media marketing is a comprehensive effort," and the same goes for this book.

Excellent social media overview - 2009-09-24
Reviewer Rating:
Tamar Weinberg has written a great overview of all things related to social media. What I found especially helpful were the suggested websites. The book really expanded my understanding and appreciation of social media. Add this book to your library.

Good Socisl Media Reference - 2009-09-19
Reviewer Rating:
Although I skimmed the first few chapters of the book, the remainder was helpful in gaining a deeper understanding of the vast number of web 2.0 technologies and their connectivity to each other. I think this is an excellent read for anyone needing a more indepth understanding of utilizing social media for marketing, advocacy and general PR.

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