At first blush, Twitter appears to be an easy and friendly medium. But don't be deceived: it's also powerful and complex, supporting a rich third-party ecosystem and tapping subtle human dynamics. In this webcast, Tim O'Reilly and Sarah Milstein, Twitter experts and coauthors of the "The Twitter Book,"show you how to use Twitter more effectively, whether you're on the site for personal socializing or to meet business goals. Find out why Twitter is emerging as an important channel, and hear key tips--along with compelling, real-life examples--from power users. The presentation is followed by attendee questions and answers.

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