Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles for all mobile devices and platforms. You'll also explore the more advanced capabilities of the mobile web, including markup, advanced styling techniques, and mobile Ajax. If you're a web designer, web developer, information architect, product manager, usability professional, content publisher, or an entrepreneur new to the mobile web, Mobile Design and Development provides you with the knowledge you need to work with this rapidly developing technology. Mobile Design and Development will help you:

• Understand how the mobile ecosystem works, how it differs from other mediums, and how to design products for the mobile context

• Learn the pros and cons of building native applications sold through operators or app stores versus mobile websites or web apps

• Work with flows, prototypes, usability practices, and screen-size-independent visual designs

• Use and test cross-platform mobile web standards for older devices, as well as devices that may be available in the future

• Learn how to justify a mobile product by building it on a budget

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 2 Ratings

From basics to intermediate - 2009-09-08
Reviewer Rating:
In this book, Brian Fling has truly focused on mobile web, only veering off into other mobile topics to understand the full ecosystem. This is not a generic mobile design book, but a mobile web design & implementation book. You'll gain an understanding of the mobile industry and how the different players affect what you can and can not do. You'll get a better idea of how mobile browsers work. And you'll get lots of detail on what typically works and what doesn't. Brian has spent a lot of time actually making designs work, and you benefit.

I do disagree with him on a small number of topics, but you can go to either of our companies' sites and deduce what they are. These disagreements, such as whether to rely solely on progressive enhancement, will not interfere with your learning from this book.

Best mobile book on the market - 2009-10-20
Reviewer Rating:
If you want a book that gets you started on all the foundation concepts of mobile and further inspires you to create mobile web apps and how to do it, this book is for you.

If you are currently writing iPhone apps, are just interested in developing or designing for the mobile space or simply want an overview of 'Mobile 2.0', this will get you up to speed very quickly.

Highly recommended.

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