If you become or need to learn how to manage an affiliate program this is the book to get.

If you are new to Affiliate Marketing and got the job to manage your companies Affiliate Program or want to get this job, you should buy this book. It is also an item that should be in the library of a bigger company with a large in-house managed Affiliate Program as reference for new Employees but also for your Veterans.

Marketing and/or technical skills and background certainly help with the job as Affiliate Manager, but most important are communication skills and the knowledge about what makes affiliates "tick".

This book, although in certain areas a bit outdated, holds up as being the most comprehensive print work available to this day, with everything you need to know to start, manage and grow a successful Affiliate Program.

You will never get as much condensed knowledge and practical experiences made by the authors in one book for such a low price.

The only additional Item I can recommend is the just recently released product called "Affiliate Manager 1st Edition" which has a steep price tag but provides tons of video, audio and print material. Amazon does not carry it (yet) as I am writing this, but you can find it on the Internet.

You can't do anything wrong if you get both.

While there is some useful information in this book it is pretty outdated.

When it was released in 2001 I believe it was the definitive work on the subject.

However, now over 4 years later, most of the links to sites the book refer's to as resources you want to visit are now dead links.

If it was updated, and brought up to date with live links for the same subjects, maybe.

As is, a waste of time.

Not too many things change faster than the internet. This book is chock full of good information and it is the only serious book on the subject available. Please issue a new edition! It is a couple of years out of date, which is a lifetime in web years.

Well-written "How to" guide to building an affiliate program. A must read for new Internet entrepreneurs.