This is the Safari online edition of the printed book.

“An essential, enlightening guide to an area rapidly expanding beyond garish MySpace pages into an essential business component. This is a vital reference at just the right time!”

Mark A. Kellner, “On Computers” Columnist, The Washington Times

"Smart business people are using social networking to support their marketing and overall business strategies. But it is hard to do it right without understanding both social networks and the community norms you’ll find there. Rutledge’s book not only gives smart advice on how to navigate those waters, but does so with examples that are easy to understand and translate for use in your business."

Jason Falls, Social Media Explorer Blog

"This book could help your business make money and sales using social networking. From using MySpace and Facebook to using an internal social networking system, it covers it all."

Linda Roeder, Social Networking Weblog, and Personal Web Pages Guide, About.com

"Social media takes community effort. As such, networking is of utmost importance on social networking sites. To become a successful contributor, you need to be a team player. Don't be afraid to reach out to anyone, big or small. Making that connection and maintaining that connection is critical; everything else will fall into place from there. Rutledge uncovers all the necessary skills to use these tools in this easy-to-understand book."

Tamar Weinberg, Techipedia

"Using online social networks for business and professional advancement requires more than just understanding the technology. Social networks are all about human interaction. This book provides numerous examples, ample advice, and easy-to-follow guidelines for those looking to navigate the previously uncharted waters of technology-enabled social networking."

Amanda G. Watlington, Ph.D., A.P.R., Owner, Searching for Profit

"With The Truth About Profiting from Social Networking, Rutledge provides deep insights into social networking and how to profit from its proper usage, both financially and in your career."

Allen Stern, Editor, Center Networks

"There is a right way and a wrong way to use social networks. Rutledge uncovers these truths and makes understanding the difference between them clear so you can achieve success and avoid failure."

Jason Bean, Blogger, b5media

Facebook, LinkedIn, YouTube, & beyond: “social network” your way to success, step by step!

•           The truth about using social networks to supercharge your career

•           The truth about building your business through social networks

•           The truth about social networking privacy, safety, and security

This book reveals 50 Proven Social Networking Principles and bite-size, easy-to-use techniques that work

Social networking is one of today's hot topics, and its popularity is predicted to grow over the next decade. An integral part of the Web 2.0 strategy of online collaboration, social networks are enabling millions of people to make the most of online connections and social networking strategies.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 7 Ratings

Social Networking Your Way to Your Dream Job - 2008-12-01
Reviewer Rating:
Social networks like Facebook, MySpace, YouTube and Friendster, have become a huge part of our daily lives. Aside from catching up with old friends, social networking sites are also excellent places to make contacts who may boost you up the career ladder.

`The Truth About Profiting From Social Networks' by Patrice-Anne Rutledge, provides us with 50 easy-to follow guidelines for making the most out of social networking sites. She shows us the commonly made mistakes and the right and wrong way to contact people through these sites.

Social networks are an amazing resource for the job seeker - use these tools to make contacts in a field you otherwise might not know how to begin pursuing. Rutledge teaches us to think big, don't hesitate to reach out to whomever you wish. It's a great place to start when following your passion.

Danny Iny
Author of the free eBook "Forget Everything You Know About Looking For a Job... And Actually Find One!"
HuntingToHired, www.HuntingToHired.com

I like her clear insights...her treatment of the subject is reasonably broad & deep... - 2008-11-29
Reviewer Rating:
'The Truth about Profiting from Social Networking',
by Patrice-Anne Rutledge;

Social networking on the net & on mobile has generated a lot of buzz in recent years. In fact, I have joined a few of the known outfits just to experiment for myself, e.g. Facebook, Flickr, LibraryThing, Linkedin, & Shelfari.

When I first saw this book on display in a local bookstore recently, I just grabbed it instinctively. On the other hand, I was also curious to find out more about this technology-enabled phenomenon, especially on how to profit from its proper usage for personal & business advancement.

For me, the book is like a compendium, written in a quick-to-read, easy-to-understand perspective, with numerous examples, deep insights, good advice & easy-to-follow guidelines.

The author, apparently a reputable media consultant & eMarketer, with several books to her credit, has revealed 50 "truths" (as well as "myths") about real-world social interaction on the net.

Besides the usual networking basics, I find her treatment of the subject reasonably broad & deep, with ample advice about finding a job, recruiting the best candidates, launching a product or service, & supporting worthwhile social causes, all from the standpoint of networking.

I certainly like her clear insights into future trends, & also her exhortations to think strategically about the best ways we can leverage the new power of online collaboration & relationship building to enhance our career, business & life.

More importantly, she has also highlighted the potential dangers as well as the necessary precautions to undertake with regard to safeguarding our privacy online.

Like it or not, as the author has asserted, social networking on the net will expand exponentially in the next decade.

I reckon the author has summed up her book best through her last "truth": "You don't have to follow the (networking) trends just because they're there", with 3 great suggestions:

1) Follow the (networking) trends as they relate to you - focusing on the big picture & then drilling down to the details that affect your world;

2) Don't be afraid to not to follow the (networking) trends - knowing what works best based on your specific goals, budget & target audience;

3) Start your own trend - instead of chasing (networking) trends - focus on creating your own innovations that meet your own or customers' needs;

In other words, the networking must ultimately serve your purpose.

I also concur with the author that innovation is the first key to networking success; solid execution is the second. Be different. Be bold. Be first, & profit from the endless possibilities & unlimited potential of linking with more than a billion people around the world.

[Reviewed by Lee Say Keng, Knowledge Adventurer & Technology Explorer, November 2008]

Concise and useful - 2008-09-30
Reviewer Rating:
The adjectives I have chosen for the title of this review summarize imho the essence of this book. Concise, effective, easy to read, it gives you a clear and extensive understanding of what business & social networks mean for today and tomorrow's business. The book is structured with some real truths and myths to be demistified.. I recommend this book to busy managers (generally They are..)

Basic info about social networking from a marketing perspective - 2009-10-12
Reviewer Rating:
"A numbered list of tactics and ideas. If I were starting out completely cold in social networking I may have found this to be more useful, but for me, I found few new nuggets, and would have preferred more of a traditional organizational format."

Profiting from Social Networking - 2009-08-31
Reviewer Rating:
One of the best book I read about networking. This is a very useful book for people looking for job or people in sales. There is so much to learn about networking here, I would recommend it to all unemployed looking for leads in their job search - it's all about networking and how to do it. Buy the book and see for yourself.

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