OverviewThis is the Safari online edition of the printed book.
"MySpace Marketing is the
quintessential low-down on guerilla marketing on the biggest social
network on the planet. Marketers big and small need to learn how to
connect with their target audiences via social media or get left in
the dust. MySpace Marketing gives the grounding and the
specific tips and traps essential for marketing success on
MySpace."
—Mark Brooks, Editor,
SocialNetworkingWatch.com
"An invaluable guide to the dos and
don'ts of building and marketing to social
networks—essential reading for the enterprise 2.0."
—Niall Cook, Author, Enterprise
2.0: How Social Software Will Change the Future of Work
"Social networking is the new PR and
advertising—any business not starting to explore the online
space will be left behind by the competition. MySpace
Marketing gives a practical, step-by-step approach that any
business can use for successful marketing on the popular
site."
—Colleen Coplick,
BuzzNetworker.com
"Social Networks like MySpace are
critical to the future of marketing. With traditional tactics like
advertising no longer effective, there is no better way to have
prospects experience your brand."
—Paul Dunay, Global Director of
Integrated Marketing, BearingPoint; Author, Buzz Marketing for
Technology blog
"MySpace Marketing is a
practical guide for anyone involved in brand building. From
starting with strategy ('Is your business right for MySpace
marketing?') to the ins and outs of profile creation and
audience segmentation, this book is an essential primer for small
business owners and large brands alike on one of the biggest social
networks."
—Scott Monty,The Social Media
Marketing Blog, Global Digital & Multimedia Communications
Manager, Ford Motor Company
"MySpace Marketing takes a
respectful look at the rich community of MySpace and instructs
marketers on how to successfully become a part of that community.
Part field-guide and part how-to manual, MySpace Marketing
delivers a great read and solid advice."
—Kate Trgovac, Editor-in-Chief,
OneDegree.ca
"I have read a lot of books on
marketing on MySpace, but what makes MySpace Marketing stand
out are the examples (mini case studies) of what actually works on
MySpace. The examples of what type of marketing campaigns have been
successful and what you can do to replicate that campaign are
really insightful and provide me with enough information that I
feel I could go and launch a successful marketing campaign on
MySpace today."
—David Wilson, Social Media Blogger,
http://social-media-optimization.com
"Social media marketing doesn't
have to be a series of trials and errors. MySpace Marketing
is one of the only resources I've seen that takes the
guesswork out of how to market in one of the largest social
networks. Regardless of level of experience or resources, it gives
step-by-step strategies suitable for large and small companies
alike."
—Lisa Braziel, Community Engagement
Director, Ignite Social Media; Coauthor, Social Media is a
Cocktail Party
Got something to sell? With more than
150,000,000 members, MySpace is your #1 marketing opportunity!
Whether you're a business, band, or organization, MySpace is
the place to deliver your message and reach your customers. Best of
all, you don't need to spend a fortune to profit from MySpace
marketing: just get this book! MySpace marketing pioneer Sean
Percival covers all the free and dirt-cheap guerrilla marketing
techniques you'll ever need, including
Identifying and precision-targeting your
audience
Promoting your band, music, event,
nightclub, or movie
Reaching the 60% of MySpace users who are
25 or older
Creating and designing a highly-effective
MySpace profile
Quickly building your friend network
Attracting "must-have" friends
who build buzz and businesses
Planning your marketing "call to
action"
Optimizing search engines to find your
profile
Making the most of MySpace video, music,
and blogs
Marketing to specific high schools or
colleges
Hiring through MySpace
More goodies online! Visuals,
backgrounds, and code for supercharging your profile...advanced
video how-to tutorials...and an up-to-the-minute MySpace Marketing
blog! http://myspacemarketing.ning.com
Introduction
1
New Frontiers
1
What Is MySpace
Marketing? 2
Friending Is the
New Advertising 3
Secrets of Success
3
The Future of
Social Networks 5
Part I: Welcome to MySpace
1 Is Your
Business Right for MySpace Marketing
9
How Big Is
MySpace? 10
Understanding How
Social Networks Like MySpace Work 10
A View of a Social
Network 11
Who Is Using MySpace
Marketing? 12
Branding
16
Other
Businesses 17
How MySpace
Marketing Works 17
Two Things to
Consider 18
What to Expect from
MySpace Marketing 19
2 Preparing Your
Business for MySpace 21
Be Ready for
Feedback (Good and Bad) 22
Get or Create Your
Marketing Artwork 22
Widgets
28
Creating Videos
29
Find a Mascot
30
Existing Contacts
and Address Books 31
Part II: Getting Started
3 Creating a
MySpace Profile 35
Already Have a
MySpace Profile? 36
Selecting a Profile
Type 36
The Signup Process
37
4 Designing Your
MySpace Profile 49
Before You
Begin 49
Editing Your
MySpace Page 50
Understanding
HTML 51
Using CSS
56
Working with
Images 56
Using Profile
Editors 58
Finding Free
Graphics and Layouts 62
Adding
Music 63
Adding Video
65
The Future of
MySpace Page Design 65
Part III: Building Your Friend Network to
Maximize Reach
5 Must-Have
Friends 71
Tom
71
Tila Tequila
73
ForBiddeN
76
Other Low Rankers
78
Featured Profiles
78
Piggybacking
79
Showing Your
Friends Off 80
Vertical Friends
81
6
Precision-Targeting Your Demographic
83
Knowing Your
Demographic 84
Making Friends and
Influencing People 85
Social Searching
86
Browsing
89
Using Groups 91
Part IV: Marketing Your MySpace
Profile
7 Planning Your
"Call to Action" 97
Using Images,Text,
and Video for Your Call To Action 98
Using Landing Pages
103
8 Using Video
with MySpace 107
YouTube,WeTube,
EveryoneTubes 107
I Want MySpaceTV
109
Creating Content
111
Distributing
Content 114
Tube
Mogul 114
Incorporating
Content 115
9 Generating Buzz
with MySpace Blogs 121
Using MySpace Blogs
122
Your First Blog
Post 125
Syndicating and
Marketing Your MySpace Blog 129
10 Maximizing
Bulletins 133
What Are MySpace
Bulletins? 133
Designing a MySpace
Bulletin 134
Creating a Bulletin
137
Track Performance
140
11 Getting the
Word Out with Classifieds 143
Classified
Do's and Don'ts 144
Using Classifieds
for MySpace Marketing 147
Creating a MySpace
Classified Post 149
After Posting
Classified Ads 152
Part V: Advanced Techniques
12 Placing
Advertisements on MySpace 157
Placing
Advertisements on MySpace Using Google Adwords
158
Placing
Full-Service Advertisements on MySpace
163
MySpace Self Serve
Advertising Platform 164
A The MySpace
Developer Platform 173
About the Developer
Platform 173
About Open
Social 174
Using the Developer
Platform 175
Creating Your First
Application 176
Finding Help with
Creating Your Application 179
Index
181
