This is the Safari online edition of the printed book.

“MySpace Marketing is the quintessential low-down on guerilla marketing on the biggest social network on the planet. Marketers big and small need to learn how to connect with their target audiences via social media or get left in the dust. MySpace Marketing gives the grounding and the specific tips and traps essential for marketing success on MySpace.”

—Mark Brooks, Editor, SocialNetworkingWatch.com

“An invaluable guide to the dos and don’ts of building and marketing to social networks—essential reading for the enterprise 2.0.”

—Niall Cook, Author, Enterprise2.0: How Social Software Will Change the Future of Work

“Social networking is the new PR and advertising—any business not starting to explore the online space will be left behind by the competition. MySpace Marketing gives a practical, step-by-step approach that any business can use for successful marketing on the popular site.”

—Colleen Coplick, BuzzNetworker.com

“Social Networks like MySpace are critical to the future of marketing. With traditional tactics like advertising no longer effective, there is no better way to have prospects experience your brand.”

—Paul Dunay, Global Director of Integrated Marketing, BearingPoint; Author, Buzz Marketing for Technology blog

“MySpace Marketing is a practical guide for anyone involved in brand building. From starting with strategy (‘Is your business right for MySpace marketing?’) to the ins and outs of profile creation and audience segmentation, this book is an essential primer for small business owners and large brands alike on one of the biggest social networks.”

—Scott Monty,The Social Media Marketing Blog, Global Digital & Multimedia Communications Manager, Ford Motor Company

“MySpace Marketing takes a respectful look at the rich community of MySpace and instructs marketers on how to successfully become a part of that community. Part field-guide and part how-to manual, MySpace Marketing delivers a great read and solid advice.”

—Kate Trgovac, Editor-in-Chief, OneDegree.ca

“I have read a lot of books on marketing on MySpace, but what makes MySpace Marketing stand out are the examples (mini case studies) of what actually works on MySpace. The examples of what type of marketing campaigns have been successful and what you can do to replicate that campaign are really insightful and provide me with enough information that I feel I could go and launch a successful marketing campaign on MySpace today.”

—David Wilson, Social Media Blogger, http://social-media-optimization.com

“Social media marketing doesn’t have to be a series of trials and errors. MySpace Marketing is one of the only resources I’ve seen that takes the guesswork out of how to market in one of the largest social networks. Regardless of level of experience or resources, it gives step-by-step strategies suitable for large and small companies alike.”

—Lisa Braziel, Community Engagement Director, Ignite Social Media; Coauthor, Social Media is a Cocktail Party

Got something to sell? With more than 150,000,000 members, MySpace is your #1 marketing opportunity! Whether you’re a business, band, or organization, MySpace is the place to deliver your message and reach your customers. Best of all, you don’t need to spend a fortune to profit from MySpace marketing: just get this book! MySpace marketing pioneer Sean Percival covers all the free and dirt-cheap guerrilla marketing techniques you’ll ever need, including

• Identifying and precision-targeting your audience

• Promoting your band, music, event, nightclub, or movie

• Reaching the 60% of MySpace users who are 25 or older

• Creating and designing a highly-effective MySpace profile

• Quickly building your friend network

• Attracting “must-have” friends who build buzz and businesses

• Planning your marketing “call to action”

• Optimizing search engines to find your profile

• Making the most of MySpace video, music, and blogs

• Marketing to specific high schools or colleges

• Hiring through MySpace

 More goodies online! Visuals, backgrounds, and code for supercharging your profile...advanced video how-to tutorials...and an up-to-the-minute MySpace Marketing blog! http://myspacemarketing.ning.com

    Introduction     1

        New Frontiers     1

        What Is MySpace Marketing?     2

        Friending Is the New Advertising     3

        Secrets of Success     3

        The Future of Social Networks     5

Part I: Welcome to MySpace

    1 Is Your Business Right for MySpace Marketing     9

        How Big Is MySpace?     10

        Understanding How Social Networks Like MySpace Work     10

        A View of a Social Network     11

       Who Is Using MySpace Marketing?     12

        Branding     16

        Other Businesses     17

        How MySpace Marketing Works     17

        Two Things to Consider     18

        What to Expect from MySpace Marketing     19

    2 Preparing Your Business for MySpace     21

        Be Ready for Feedback (Good and Bad)     22

        Get or Create Your Marketing Artwork     22

        Widgets     28

        Creating Videos     29

        Find a Mascot    30

        Existing Contacts and Address Books     31

Part II: Getting Started

    3 Creating a MySpace Profile     35

        Already Have a MySpace Profile?     36

        Selecting a Profile Type     36

        The Signup Process     37

    4 Designing Your MySpace Profile     49

        Before You Begin     49

        Editing Your MySpace Page     50

        Understanding HTML     51

        Using CSS     56

        Working with Images     56

        Using Profile Editors     58

        Finding Free Graphics and Layouts     62

        Adding Music     63

        Adding Video     65

        The Future of MySpace Page Design     65

Part III: Building Your Friend Network to Maximize Reach

    5 Must-Have Friends     71

        Tom     71

        Tila Tequila     73

        ForBiddeN     76

        Other Low Rankers     78

        Featured Profiles     78

        Piggybacking     79

        Showing Your Friends Off     80

        Vertical Friends     81

    6 Precision-Targeting Your Demographic     83

        Knowing Your Demographic     84

        Making Friends and Influencing People     85

        Social Searching     86

        Browsing     89

        Using Groups 91

Part IV: Marketing Your MySpace Profile

    7 Planning Your “Call to Action”     97

        Using Images,Text, and Video for Your Call To Action     98

        Using Landing Pages     103

    8 Using Video with MySpace     107

        YouTube,WeTube, EveryoneTubes     107

        I Want MySpaceTV     109

        Creating Content     111

        Distributing Content     114

        Tube Mogul     114

        Incorporating Content 115

    9 Generating Buzz with MySpace Blogs     121

        Using MySpace Blogs     122

        Your First Blog Post     125

        Syndicating and Marketing Your MySpace Blog     129

    10 Maximizing Bulletins     133

        What Are MySpace Bulletins?     133

        Designing a MySpace Bulletin     134

        Creating a Bulletin     137

        Track Performance     140

    11 Getting the Word Out with Classifieds     143

        Classified Do’s and Don’ts     144

        Using Classifieds for MySpace Marketing     147

        Creating a MySpace Classified Post     149

        After Posting Classified Ads     152

Part V: Advanced Techniques

    12 Placing Advertisements on MySpace     157

        Placing Advertisements on MySpace Using Google Adwords     158

        Placing Full-Service Advertisements on MySpace     163

        MySpace Self Serve Advertising Platform     164

    A The MySpace Developer Platform     173

        About the Developer Platform     173

        About Open Social     174

        Using the Developer Platform     175

        Creating Your First Application     176

        Finding Help with Creating Your Application     179

    Index     181

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 2 Ratings

Incomplete and incohesive - 2009-01-11
Reviewer Rating:
I don't think I am a hard reader to please but I can't say I was pleased this time. At best, I will use it as a reference when I need to improve my home page, I guess.

I am new to MySpace (and Facebook) but I am not entirely new to the internet. My virtual world previous to this book consists of internet forums, yahoo groups and of course, my usual haunts of favorite websites like anyone else. I own a small, service business that serves a local community and was hoping for a way to "network virtually." After all, the title says, "Creating a Social Network to Boom Your Business."

The problem is that most of the book is purely about "creating a cool MySpace Page", not networking and nuances of networking from a virtual standpoint. I am familiar with real-world networking; I wanted to understand how to network from a business standpoint virtually and how it differed from let's say a Chamber of Commerce meeting. Perhaps some real life examples and research would have been good to show me. The book is probably fine for musicians or techies, where some technical glitz is paramount. I am not sure it's relevant for the landscaper, hairdressor, baker, candlestick maker.

I don't think the author grasps that networking (and marketing) is more than just having a cool landing page. To give him credit, it does say that networking is accomplished "one contact at a time" but really gives no guidelines for establishing contacts other than sending random requests of "Do ya wanna be friends?" to people that fit the profile of your customer (maybe this is all there is to MySpace)

In short, I am not sure this book propels the reader to a deeper understanding of MySpace than if you just do it by the seat of your pants, which is really what I will be doing after reading this book.

MySpace Marketing - 2009-02-06
Reviewer Rating:
When it comes to social marketing, MySpace has got to be at the top of the class. It's actually the fifth most viewed website on the Internet. The site has over 150 million members, 87% of which are over the age of 18. Moreover, it's set up and ease of use is perfect for the small business, niche market entrepreneur, or artist.

The sad truth is that most people tend to create a MySpace page and then leave it in hopes that potential customers, clients, or other interested individuals will somehow find their way to this underwhelming profile page and feel compelled to find out more. Used properly, MySpace can be a low cost promotional machine. Underused is a waste of time and effort.

MySpace Marketing goes step by step through the process from registering and creating a profile through adding blog entries and bulletins to adding applications and connecting to those members who fit your marketing profile. While aimed primarily at those new to MySpace, those already on MySpace will likely find quite a few tips and hints to further focus their marketing efforts.

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