This is the Safari online edition of the printed book.

Praise for The Truth About Email Marketing

“It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.”

Tad Clarke, Editorial Director, MarketingSherpa Inc.

“Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!”

Jeff Hilimire, President, Engauge Digital

“Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.”

Aaron Kahlow, CEO & Founder, Online Marketing Summit

“Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.”

Sam Cece, Chief Executive Officer, StrongMail Systems

Everything you must know to utilize email marketing in your corporation or small business!

• The truth about recession-proofing your business with email marketing

• The truth about measuring results and improving promotional and newsletter campaigns

• The truth about email marketing versus spam

This book reveals 49 proven email marketing best practices

and bite-size, easy-to-use techniques that get results

Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 12 Ratings

A Must-Read - 2009-09-01
Reviewer Rating:
This book is a must-read for any email marketer. I passed it to my web and publishing team to give them a sense of the current trends and environment. Doesn't hurt that Simms is a really nice guy!

Must-Read for Newcomers and Veterans Alike - 2009-08-04
Reviewer Rating:
Jenkins' book is a simple, straightforward, to-the-point narrative that is a must-read for email marketing veterans and newcomers to the industry alike. Broken up into easy-to-digest segments, "Truths" offers the reader the ability to focus on one or two ideas at a time, providing the information needed to earn buy-in at the C level or just simply get a download if you're new to the game.

A great book. A must-read. I highly recommend this. I pull it out at least once a week for review of concepts.

Your New Marketing Must-Read - 2009-05-27
Reviewer Rating:
The Truth About Email Marketing is a Must-Read for marketing executives at all levels who want to use email marketing to drive business. Simms Jenkins does a great job of thoroughly explaining what can feel like a very complex and intimidating area of expertise. It's easy to read and easy to incorporate into your day-to-day marketing efforts.

Great read for anyone interested in email marketing - 2009-01-23
Reviewer Rating:
This book is very easy to read without too much unexplained industry jargon to make your eyes glaze over. It's informative and chalk full of useful data. However, it's not a tome full of pages of fluff - just the facts and extracted data to get a good intro to the business or a primer for a veteran.

Not so good - 2009-06-20
Reviewer Rating:
I am a bit dissapointed about about this book. I hoped for more technical advise how to write good e-mails. More do's and don'ts but this book is mainly about how to convice an organisation that e-mail marketing is important. First chapters only keep saying it is underestimated...

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